Brandwave

Wine brands:Which are searched most?

Saint Clair and Villa Maria share the highest estimated Share of Search among wine brands worldwide, at 33.8% in September 2026. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Saint Clair33.8%
  2. Villa Maria33.8%
  3. Oyster Bay18.5%
  4. Mud House5.6%
  5. Giesen4.6%
  6. Kim Crawford3.7%

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Share of SearchLeaderboard

Compare the wine brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among wine brands worldwide, by month

Share of Search by month for Saint Clair, Villa Maria, Oyster Bay, Mud House, Giesen, Kim Crawford. The figures are in the table below the chart.

View monthly share of search table
MonthSaint ClairVilla MariaOyster BayMud HouseGiesenKim Crawford
Oct 202530.5%30.5%20.4%7.5%5%6.1%
Nov 202526.1%21.3%31.9%6.4%7.8%6.4%
Dec 202523.2%28.5%28.5%7%7%5.7%
Jan 202630.3%30.3%24.7%7.4%4.1%3.3%
Feb 202633.4%33.4%18.3%6.7%4.5%3.7%
Mar 202631.8%31.8%21.3%6.4%5.2%3.5%
Apr 202635.8%29.3%19.6%7.2%4.8%3.2%
May 202627.9%34.1%22.8%6.8%4.6%3.7%
Jun 202629.7%36.3%19.9%6%4.9%3.3%
Jul 202632.5%32.5%21.7%5.3%4.4%3.6%
Aug 202632.3%32.3%21.5%5.3%4.3%4.3%
Sep 202633.8%33.8%18.5%5.6%4.6%3.7%

This month’s ranking, September 2026

  1. 1.Saint Clair

    33.8%

    Held 1st. 165K estimated branded searches, 0% vs prior month. Share +1.6 points.

  2. 2.Villa Maria

    33.8%

    Held 2nd. 165K estimated branded searches, 0% vs prior month. Share +1.6 points.

  3. 3.Oyster Bay

    18.5%

    Held 3rd. 90.5K estimated branded searches, -17.7% vs prior month. Share -3 points.

  4. 4.Mud House

    5.6%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.Giesen

    4.6%

    Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.Kim Crawford

    3.7%

    Held 6th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.6 points.

Compare search popularity between leading brands

Which brand is most popular in search among wine brands worldwide?

Saint Clair and Villa Maria share the highest estimated Share of Search among wine brands worldwide, at 33.8% in September 2026.

Global wine brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Saint Clair30.5% → 33.8%35.8%Apr 202623.2%Dec 20251st
Villa Maria30.5% → 33.8%36.3%Jun 202621.3%Nov 20252nd
Oyster Bay20.4% → 18.5%31.9%Nov 202518.3%Feb 20263rd
Mud House7.5% → 5.6%7.5%Oct 20255.3%Aug 20264th
Giesen5% → 4.6%7.8%Nov 20254.1%Jan 20266th → 5th
Kim Crawford6.1% → 3.7%6.4%Nov 20253.2%Apr 20265th → 6th

Each finding as a sentence

  • Across the 12 months ending September 2026, Saint Clair’s estimated Share of Search among wine brands worldwide increased from 30.5% to 33.8%.
  • Across the 12 months ending September 2026, Villa Maria’s estimated Share of Search among wine brands worldwide increased from 30.5% to 33.8%.
  • Across the 12 months ending September 2026, Oyster Bay’s estimated Share of Search among wine brands worldwide decreased from 20.4% to 18.5%.
  • Across the 12 months ending September 2026, Mud House’s estimated Share of Search among wine brands worldwide decreased from 7.5% to 5.6%.
  • Across the 12 months ending September 2026, Kim Crawford’s estimated Share of Search among wine brands worldwide decreased from 6.1% to 3.7%.
  • Across the 12 months ending September 2026, Saint Clair’s estimated Share of Search among wine brands worldwide peaked at 35.8% in April 2026 and was lowest at 23.2% in December 2025.
  • Across the 12 months ending September 2026, Villa Maria’s estimated Share of Search among wine brands worldwide peaked at 36.3% in June 2026 and was lowest at 21.3% in November 2025.
  • Across the 12 months ending September 2026, Oyster Bay’s estimated Share of Search among wine brands worldwide peaked at 31.9% in November 2025 and was lowest at 18.3% in February 2026.
  • Across the 12 months ending September 2026, Mud House’s estimated Share of Search among wine brands worldwide peaked at 7.5% in October 2025 and was lowest at 5.3% in August 2026.
  • Across the 12 months ending September 2026, Giesen’s estimated Share of Search among wine brands worldwide peaked at 7.8% in November 2025 and was lowest at 4.1% in January 2026.
  • Across the 12 months ending September 2026, Kim Crawford’s estimated Share of Search among wine brands worldwide peaked at 6.4% in November 2025 and was lowest at 3.2% in April 2026.
  • Across the 12 months ending September 2026, Giesen rose from 6th to 5th among wine brands worldwide.
  • Across the 12 months ending September 2026, Kim Crawford fell from 5th to 6th among wine brands worldwide.

How did search popularity change for wine brands worldwide in September 2026?

  1. In September 2026, Saint Clair gained estimated Share of Search among wine brands worldwide, from 32.3% to 33.8%.

  2. In September 2026, Villa Maria gained estimated Share of Search among wine brands worldwide, from 32.3% to 33.8%.

  3. In September 2026, Oyster Bay lost estimated Share of Search among wine brands worldwide, from 21.5% to 18.5%.

  4. In September 2026, Kim Crawford lost estimated Share of Search among wine brands worldwide, from 4.3% to 3.7%.

  5. Estimated monthly branded searches for Mud House worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

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