Brandwave

How popular isKim Crawford in search?

In September 2026, there were an estimated 18.1K branded searches for Kim Crawford worldwide which is down 33.2% over the last 12 months. Kim Crawford holds 3.7% estimated Share of Search among wine brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Saint Clair33.8%
  2. Villa Maria33.8%
  3. Oyster Bay18.5%
  4. Mud House5.6%
  5. Giesen4.6%
  6. Kim Crawford3.7%
Kim Crawford website (opens in a new tab)

Follow Kim Crawford and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which wine brands compete with Kim Crawford?

Kim Crawford against wine brands worldwide, by month

Share of Search by month for Saint Clair, Villa Maria, Oyster Bay, Mud House, Giesen, Kim Crawford. The figures are in the table below the chart.

View monthly share of search table
MonthSaint ClairVilla MariaOyster BayMud HouseGiesenKim Crawford
Oct 202530.5%30.5%20.4%7.5%5%6.1%
Nov 202526.1%21.3%31.9%6.4%7.8%6.4%
Dec 202523.2%28.5%28.5%7%7%5.7%
Jan 202630.3%30.3%24.7%7.4%4.1%3.3%
Feb 202633.4%33.4%18.3%6.7%4.5%3.7%
Mar 202631.8%31.8%21.3%6.4%5.2%3.5%
Apr 202635.8%29.3%19.6%7.2%4.8%3.2%
May 202627.9%34.1%22.8%6.8%4.6%3.7%
Jun 202629.7%36.3%19.9%6%4.9%3.3%
Jul 202632.5%32.5%21.7%5.3%4.4%3.6%
Aug 202632.3%32.3%21.5%5.3%4.3%4.3%
Sep 202633.8%33.8%18.5%5.6%4.6%3.7%

  1. 1.Saint Clair

    33.8%

    Held 1st. 165K estimated branded searches, 0% vs prior month. Share +1.6 points.

  2. 2.Villa Maria

    33.8%

    Held 2nd. 165K estimated branded searches, 0% vs prior month. Share +1.6 points.

  3. 3.Oyster Bay

    18.5%

    Held 3rd. 90.5K estimated branded searches, -17.7% vs prior month. Share -3 points.

  4. 4.Mud House

    5.6%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.Giesen

    4.6%

    Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.Kim Crawford

    3.7%

    Held 6th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.6 points.

Compare search popularity between Kim Crawford and its closest rivals

Every comparison with Kim Crawford

How has branded search demand for Kim Crawford changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Kim Crawford worldwide fell from 27.1K to 18.1K.
  • Across the 12 months ending September 2026, Kim Crawford’s estimated Share of Search among wine brands worldwide decreased from 6.1% to 3.7%.
  • Across the 12 months ending September 2026, Kim Crawford’s estimated Share of Search among wine brands worldwide peaked at 6.4% in November 2025 and was lowest at 3.2% in April 2026.
  • Across the 12 months ending September 2026, Kim Crawford fell from 5th to 6th among wine brands worldwide.

How did search popularity change for wine brands worldwide in September 2026?

  1. In September 2026, Saint Clair gained estimated Share of Search among wine brands worldwide, from 32.3% to 33.8%.

  2. In September 2026, Villa Maria gained estimated Share of Search among wine brands worldwide, from 32.3% to 33.8%.

  3. In September 2026, Oyster Bay lost estimated Share of Search among wine brands worldwide, from 21.5% to 18.5%.

  4. In September 2026, Kim Crawford lost estimated Share of Search among wine brands worldwide, from 4.3% to 3.7%.

  5. Estimated monthly branded searches for Mud House worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

Where does Kim Crawford compete?

Kim Crawford is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Sauvignon blanc brands5th of 72.1%Show ranking
Wine brands6th of 63.7%Shown above
Pinot Grigio brands4th of 46.1%Show ranking
Pinot gris brands3rd of 37.5%Show ranking
Pinot noir brands4th of 59.8%Show ranking

How is Kim Crawford measured?

Brandwave collects information about searches that people make online using Kim Crawford’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • kim crawford

Do you work for Kim Crawford? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Kim Crawford your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free