Brandwave

Giesen vs Mud House:Which is searched more?

In September 2026, Mud House had more branded searches than Giesen among wine brands worldwide. Mud House was estimated to have 27.1K branded searches compared to Giesen’s 22.2K, and held a 5.6% Share of Search versus Giesen’s 4.6%. These are worldwide searches for English-language branded terms.

Share of Search among wine brands worldwide in September 2026Which is more popular in search, Giesen or Mud House?
Giesen4.6%22.2K searches
vs
Mud House5.6%27.1K searches

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Which is more popular in search, Giesen or Mud House?

Compare the wine brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Giesen and Mud House among wine brands worldwide, by month

Share of Search by month for Mud House, Giesen. The figures are in the table below the chart.

View monthly share of search table
MonthSaint ClairVilla MariaOyster BayMud HouseGiesenKim Crawford
Oct 202530.5%30.5%20.4%7.5%5%6.1%
Nov 202526.1%21.3%31.9%6.4%7.8%6.4%
Dec 202523.2%28.5%28.5%7%7%5.7%
Jan 202630.3%30.3%24.7%7.4%4.1%3.3%
Feb 202633.4%33.4%18.3%6.7%4.5%3.7%
Mar 202631.8%31.8%21.3%6.4%5.2%3.5%
Apr 202635.8%29.3%19.6%7.2%4.8%3.2%
May 202627.9%34.1%22.8%6.8%4.6%3.7%
Jun 202629.7%36.3%19.9%6%4.9%3.3%
Jul 202632.5%32.5%21.7%5.3%4.4%3.6%
Aug 202632.3%32.3%21.5%5.3%4.3%4.3%
Sep 202633.8%33.8%18.5%5.6%4.6%3.7%

How has the Giesen and Mud House comparison changed over the last 12 months?

  • The lead changed hands 2 times in the 12 months ending September 2026: Giesen took it in November 2025, Mud House took it in January 2026.
  • Across the 12 months ending September 2026, Giesen’s estimated Share of Search among wine brands worldwide moved from 5% to 4.6%, and its estimated monthly branded searches held steady at 22.2K.
  • Across the 12 months ending September 2026, Mud House’s estimated Share of Search among wine brands worldwide moved from 7.5% to 5.6%, and its estimated monthly branded searches moved from 33.1K to 27.1K.

How did search popularity change for wine brands worldwide in September 2026?

  1. Estimated monthly branded searches for Mud House worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

Other head-to-heads among wine brands

How each brand is measured

Brandwave collects information about searches that people make online using Giesen’s and Mud House’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Giesen

1 branded search term

  • giesen

Mud House

1 branded search term

  • mud house

How the Brand Demand Index is measured

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