Brandwave

How popular isMud House in search?

In September 2026, there were an estimated 27.1K branded searches for Mud House worldwide which is down 18.1% over the last 12 months. Mud House holds 5.6% estimated Share of Search among wine brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Saint Clair33.8%
  2. Villa Maria33.8%
  3. Oyster Bay18.5%
  4. Mud House5.6%
  5. Giesen4.6%
  6. Kim Crawford3.7%
Mud House website (opens in a new tab)

Follow Mud House and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Where does Mud House compete?

Mud House is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Wine brands4th of 65.6%Shown below
Pinot noir brands2nd of 514.6%Show ranking

Which wine brands compete with Mud House?

Mud House against wine brands worldwide, by month

Share of Search by month for Saint Clair, Villa Maria, Oyster Bay, Mud House, Giesen, Kim Crawford. The figures are in the table below the chart.

View monthly share of search table
MonthSaint ClairVilla MariaOyster BayMud HouseGiesenKim Crawford
Oct 202530.5%30.5%20.4%7.5%5%6.1%
Nov 202526.1%21.3%31.9%6.4%7.8%6.4%
Dec 202523.2%28.5%28.5%7%7%5.7%
Jan 202630.3%30.3%24.7%7.4%4.1%3.3%
Feb 202633.4%33.4%18.3%6.7%4.5%3.7%
Mar 202631.8%31.8%21.3%6.4%5.2%3.5%
Apr 202635.8%29.3%19.6%7.2%4.8%3.2%
May 202627.9%34.1%22.8%6.8%4.6%3.7%
Jun 202629.7%36.3%19.9%6%4.9%3.3%
Jul 202632.5%32.5%21.7%5.3%4.4%3.6%
Aug 202632.3%32.3%21.5%5.3%4.3%4.3%
Sep 202633.8%33.8%18.5%5.6%4.6%3.7%

  1. 1.Saint Clair

    33.8%

    Held 1st. 165K estimated branded searches, 0% vs prior month. Share +1.6 points.

  2. 2.Villa Maria

    33.8%

    Held 2nd. 165K estimated branded searches, 0% vs prior month. Share +1.6 points.

  3. 3.Oyster Bay

    18.5%

    Held 3rd. 90.5K estimated branded searches, -17.7% vs prior month. Share -3 points.

  4. 4.Mud House

    5.6%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.Giesen

    4.6%

    Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.Kim Crawford

    3.7%

    Held 6th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.6 points.

Compare search popularity between Mud House and its closest rivals

Every comparison with Mud House

How has branded search demand for Mud House changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Mud House worldwide fell from 33.1K to 27.1K.
  • Across the 12 months ending September 2026, Mud House’s estimated Share of Search among wine brands worldwide decreased from 7.5% to 5.6%.
  • Across the 12 months ending September 2026, Mud House’s estimated Share of Search among wine brands worldwide peaked at 7.5% in October 2025 and was lowest at 5.3% in August 2026.

How did search popularity change for wine brands worldwide in September 2026?

  1. In September 2026, Saint Clair gained estimated Share of Search among wine brands worldwide, from 32.3% to 33.8%.

  2. In September 2026, Villa Maria gained estimated Share of Search among wine brands worldwide, from 32.3% to 33.8%.

  3. In September 2026, Oyster Bay lost estimated Share of Search among wine brands worldwide, from 21.5% to 18.5%.

  4. In September 2026, Kim Crawford lost estimated Share of Search among wine brands worldwide, from 4.3% to 3.7%.

  5. Estimated monthly branded searches for Mud House worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

How is Mud House measured?

Brandwave collects information about searches that people make online using Mud House’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • mud house

Do you work for Mud House? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Mud House your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free