Brandwave

How popular isOyster Bay in search?

In September 2026, there were an estimated 90.5K branded searches for Oyster Bay worldwide which held steady over the last 12 months. Oyster Bay holds 1.2% estimated Share of Search among pinot Grigio brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Orange96.2%
  2. Villa Maria2.1%
  3. Oyster Bay1.2%
  4. Giesen0.28%
  5. Kim Crawford0.23%
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Which pinot Grigio brands compete with Oyster Bay?

Oyster Bay against pinot Grigio brands worldwide, by month

Share of Search by month for Orange, Villa Maria, Oyster Bay. The figures are in the table below the chart.

View monthly share of search table
MonthOrangeVilla MariaOyster BayGiesenKim Crawford
Oct 202597.1%1.4%0.96%0.23%0.29%
Nov 202596.3%1.2%1.7%0.42%0.35%
Dec 202596.5%1.4%1.4%0.35%0.28%
Jan 202697.1%1.4%1.2%0.19%0.16%
Feb 202696.9%1.7%0.95%0.23%0.19%
Mar 202697.2%1.4%0.96%0.24%0.16%
Apr 202696.6%1.7%1.2%0.29%0.19%
May 202696%2.1%1.4%0.28%0.23%
Jun 202696.3%2.1%1.2%0.28%0.19%
Jul 202696%2.1%1.4%0.28%0.23%
Aug 202695.9%2.1%1.4%0.28%0.28%
Sep 202696.2%2.1%1.2%0.28%0.23%

  1. 1.Orange

    96.2%

    Held 1st. 7.5M estimated branded searches, 0% vs prior month. Share +0.3 points.

  2. 2.Villa Maria

    2.1%

    Held 2nd. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Oyster Bay

    1.2%

    Held 3rd. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.2 points.

  4. 4.Giesen

    0.28%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Kim Crawford

    0.23%

    Held 5th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

Compare search popularity between Oyster Bay and its closest rivals

Every comparison with Oyster Bay

How has branded search demand for Oyster Bay changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Oyster Bay worldwide held steady at 90.5K.
  • Across the 12 months ending September 2026, Oyster Bay’s estimated Share of Search among pinot Grigio brands worldwide held steady, from 0.96% to 1.2%.

How did search popularity change for pinot Grigio brands worldwide in September 2026?

  1. Estimated monthly branded searches for Villa Maria worldwide rose 22.2% over 12 measured months, from 135K to 165K in September 2026.

  2. Estimated monthly branded searches for Kim Crawford worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026.

  3. Estimated monthly branded searches for Orange worldwide fell 18.1% over 12 measured months, from 9.2M to 7.5M in September 2026.

Where does Oyster Bay compete?

Oyster Bay is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Pinot Grigio brands3rd of 51.2%Shown above
Wine brands3rd of 618.5%Show ranking

How is Oyster Bay measured?

Brandwave collects information about searches that people make online using Oyster Bay’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • oyster bay

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How the Brand Demand Index is measured

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