Brandwave

How popular isGiesen in search?

In September 2026, there were an estimated 22.2K branded searches for Giesen worldwide which held steady over the last 12 months. Giesen holds 9.2% estimated Share of Search among pinot gris brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Church Road83.3%
  2. Giesen9.2%
  3. Kim Crawford7.5%
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Which pinot gris brands compete with Giesen?

Giesen against pinot gris brands worldwide, by month

Share of Search by month for Church Road, Giesen, Kim Crawford. The figures are in the table below the chart.

View monthly share of search table
MonthChurch RoadGiesenKim Crawford
Oct 202580.3%8.9%10.8%
Nov 202573.2%14.7%12.1%
Dec 202577%12.7%10.4%
Jan 202685.9%7.7%6.3%
Feb 202683.4%9.1%7.5%
Mar 202684.5%9.3%6.2%
Apr 202684.5%9.3%6.2%
May 202683.3%9.2%7.5%
Jun 202684.5%9.3%6.2%
Jul 202683.3%9.2%7.5%
Aug 202681.9%9%9%
Sep 202683.3%9.2%7.5%
  1. Held 1st. 201K estimated branded searches, 0% vs prior month. Share +1.4 points.

  2. 2.Giesen

    9.2%

    Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. Held 3rd. 18.1K estimated branded searches, -18.5% vs prior month. Share -1.5 points.

Compare search popularity between Giesen and its closest rivals

How has branded search demand for Giesen changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Giesen worldwide held steady at 22.2K.
  • Across the 12 months ending September 2026, Giesen’s estimated Share of Search among pinot gris brands worldwide peaked at 14.7% in November 2025 and was lowest at 7.7% in January 2026.
  • Across the 12 months ending September 2026, Giesen rose from 3rd to 2nd among pinot gris brands worldwide.

How did search popularity change for pinot gris brands worldwide in September 2026?

  1. In September 2026, Church Road gained estimated Share of Search among pinot gris brands worldwide, from 81.9% to 83.3%.

  2. In September 2026, Kim Crawford lost estimated Share of Search among pinot gris brands worldwide, from 9% to 7.5%.

Where does Giesen compete?

Giesen is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Sauvignon blanc brands3rd of 72.6%Show ranking
Wine brands5th of 64.6%Show ranking
Pinot Grigio brands3rd of 47.5%Show ranking
Pinot gris brands2nd of 39.2%Shown above

How is Giesen measured?

Brandwave collects information about searches that people make online using Giesen’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • giesen

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How the Brand Demand Index is measured

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Is Giesen your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.