Orange vs Villa Maria:Which is searched more?
In September 2026, Orange had more branded searches than Villa Maria among pinot Grigio brands worldwide. Orange was estimated to have 7.5M branded searches compared to Villa Maria’s 165K, and held a 96.2% Share of Search versus Villa Maria’s 2.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Orange or Villa Maria?
Compare the pinot grigio brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Orange, Villa Maria. The figures are in the table below the chart.
View monthly share of search table
| Month | Orange | Villa Maria | Oyster Bay | Giesen | Kim Crawford |
|---|---|---|---|---|---|
| Oct 2025 | 97.1% | 1.4% | 0.96% | 0.23% | 0.29% |
| Nov 2025 | 96.3% | 1.2% | 1.7% | 0.42% | 0.35% |
| Dec 2025 | 96.5% | 1.4% | 1.4% | 0.35% | 0.28% |
| Jan 2026 | 97.1% | 1.4% | 1.2% | 0.19% | 0.16% |
| Feb 2026 | 96.9% | 1.7% | 0.95% | 0.23% | 0.19% |
| Mar 2026 | 97.2% | 1.4% | 0.96% | 0.24% | 0.16% |
| Apr 2026 | 96.6% | 1.7% | 1.2% | 0.29% | 0.19% |
| May 2026 | 96% | 2.1% | 1.4% | 0.28% | 0.23% |
| Jun 2026 | 96.3% | 2.1% | 1.2% | 0.28% | 0.19% |
| Jul 2026 | 96% | 2.1% | 1.4% | 0.28% | 0.23% |
| Aug 2026 | 95.9% | 2.1% | 1.4% | 0.28% | 0.28% |
| Sep 2026 | 96.2% | 2.1% | 1.2% | 0.28% | 0.23% |
How has the Orange and Villa Maria comparison changed over the last 12 months?
3 findings
- Orange was ahead of Villa Maria in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Orange’s estimated Share of Search among pinot Grigio brands worldwide moved from 97.1% to 96.2%, and its estimated monthly branded searches moved from 9.2M to 7.5M.
- Across the 12 months ending September 2026, Villa Maria’s estimated Share of Search among pinot Grigio brands worldwide moved from 1.4% to 2.1%, and its estimated monthly branded searches moved from 135K to 165K.
How did search popularity change for pinot Grigio brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Villa Maria worldwide rose 22.2% over 12 measured months, from 135K to 165K in September 2026.
Estimated monthly branded searches for Orange worldwide fell 18.1% over 12 measured months, from 9.2M to 7.5M in September 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Orange’s and Villa Maria’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Orange
3 branded search terms
- orange
- orange amps
- orangeamps
Villa Maria
1 branded search term
- villa maria
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.