Kim Crawford vs Matua:Which is searched more?
In September 2026, Kim Crawford had more branded searches than Matua among pinot noir brands worldwide. Kim Crawford was estimated to have 18.1K branded searches compared to Matua’s 12.1K, and held a 9.8% Share of Search versus Matua’s 6.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Kim Crawford or Matua?
Compare the pinot noir brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kim Crawford, Matua. The figures are in the table below the chart.
View monthly share of search table
| Month | Bread & Butter | Mud House | Cloudy Bay | Kim Crawford | Matua |
|---|---|---|---|---|---|
| Oct 2025 | 48.9% | 17.9% | 12% | 14.6% | 6.5% |
| Nov 2025 | 51.1% | 15.4% | 12.6% | 15.4% | 5.6% |
| Dec 2025 | 50.4% | 15.2% | 15.2% | 12.4% | 6.8% |
| Jan 2026 | 51% | 18.6% | 15.3% | 8.3% | 6.8% |
| Feb 2026 | 53.4% | 16% | 16% | 8.7% | 5.8% |
| Mar 2026 | 51.9% | 15.5% | 15.5% | 8.5% | 8.5% |
| Apr 2026 | 51.6% | 18.9% | 12.7% | 8.4% | 8.4% |
| May 2026 | 56.7% | 17.1% | 9.3% | 9.3% | 7.6% |
| Jun 2026 | 55.9% | 16.7% | 9.1% | 9.1% | 9.1% |
| Jul 2026 | 59.3% | 14.6% | 9.8% | 9.8% | 6.5% |
| Aug 2026 | 58% | 14.3% | 9.6% | 11.7% | 6.4% |
| Sep 2026 | 59.3% | 14.6% | 9.8% | 9.8% | 6.5% |
How has the Kim Crawford and Matua comparison changed over the last 12 months?
3 findings
- Kim Crawford was ahead of Matua in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kim Crawford’s estimated Share of Search among pinot noir brands worldwide moved from 14.6% to 9.8%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
- Across the 12 months ending September 2026, Matua’s estimated Share of Search among pinot noir brands worldwide held steady at 6.5%, and its estimated monthly branded searches held steady at 12.1K.
How did search popularity change for pinot noir brands worldwide in September 2026?
1 change
In September 2026, Kim Crawford lost estimated Share of Search among pinot noir brands worldwide, from 11.7% to 9.8%.
Other head-to-heads among pinot noir brands
Bread & Butter vs Mud House: compare search popularity
Bread & Butter vs Cloudy Bay: compare search popularity- Bread & Butter vs Kim Crawford: compare search popularity
Bread & Butter vs Matua: compare search popularity- Mud House vs Cloudy Bay: compare search popularity
- Mud House vs Kim Crawford: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using Kim Crawford’s and Matua’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kim Crawford
1 branded search term
- kim crawford
Matua
1 branded search term
- matua
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.