Brandwave

How popular isDark Horse in search?

In September 2026, there were an estimated 673K branded searches for Dark Horse worldwide which is up 307.9% over the last 12 months. Dark Horse holds 78.6% estimated Share of Search among sauvignon blanc brands worldwide and is ranked 1st of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Dark Horse78.6%
  2. Bread & Butter12.9%
  3. Giesen2.6%
  4. Cloudy Bay2.1%
  5. Kim Crawford2.1%
  6. Matua1.4%
  7. Brancott Estate0.28%
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Which sauvignon blanc brands compete with Dark Horse?

Dark Horse against sauvignon blanc brands worldwide, by month

Share of Search by month for Dark Horse, Bread & Butter, Giesen, Cloudy Bay, Kim Crawford. The figures are in the table below the chart.

View monthly share of search table
MonthDark HorseBread & ButterGiesenCloudy BayKim CrawfordMatuaBrancott Estate
Oct 202548.1%26.4%6.5%6.5%7.9%3.5%1.1%
Nov 202557.1%20.9%7.7%5.1%6.3%2.3%0.55%
Dec 202552.5%23.5%7.1%7.1%5.8%3.2%0.94%
Jan 202649.9%27.4%5.5%8.2%4.5%3.7%0.88%
Feb 202650.3%27.6%5.5%8.3%4.5%3%0.73%
Mar 202648.9%26.8%6.6%8%4.4%4.4%0.86%
Apr 202659.6%21.9%5.4%5.4%3.6%3.6%0.58%
May 202674.8%15%3%2.5%2.5%2%0.33%
Jun 202669.8%17.2%4.2%2.8%2.8%2.8%0.45%
Jul 202657.4%25.6%5.2%4.2%4.2%2.8%0.56%
Aug 202661.7%22.5%4.5%3.7%4.5%2.5%0.49%
Sep 202678.6%12.9%2.6%2.1%2.1%1.4%0.28%

  1. 1.Dark Horse

    78.6%

    Held 1st. 673K estimated branded searches, +123.6% vs prior month. Share +17 points.

  2. 2.Bread & Butter

    12.9%

    Held 2nd. 110K estimated branded searches, 0% vs prior month. Share -9.7 points.

  3. 3.Giesen

    2.6%

    Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share -2 points.

  4. 4.Cloudy Bay

    2.1%

    Moved from 5th to 4th. 18.1K estimated branded searches, 0% vs prior month. Share -1.6 points.

  5. 5.Kim Crawford

    2.1%

    Moved from 4th to 5th. 18.1K estimated branded searches, -18.5% vs prior month. Share -2.4 points.

  6. 6.Matua

    1.4%

    Held 6th. 12.1K estimated branded searches, 0% vs prior month. Share -1.1 points.

  7. 7.Brancott Estate

    0.28%

    Held 7th. 2.4K estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare search popularity between Dark Horse and its closest rivals

Every comparison with Dark Horse

How has branded search demand for Dark Horse changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Dark Horse worldwide rose from 165K to 673K.
  • Across the 12 months ending September 2026, Dark Horse’s estimated Share of Search among sauvignon blanc brands worldwide increased from 48.1% to 78.6%.

How did search popularity change for sauvignon blanc brands worldwide in September 2026?

  1. In September 2026, Dark Horse gained estimated Share of Search among sauvignon blanc brands worldwide, from 61.7% to 78.6%.

  2. In September 2026, Bread & Butter lost estimated Share of Search among sauvignon blanc brands worldwide, from 22.5% to 12.9%.

  3. In September 2026, Kim Crawford lost estimated Share of Search among sauvignon blanc brands worldwide, from 4.5% to 2.1%.

  4. In September 2026, Giesen lost estimated Share of Search among sauvignon blanc brands worldwide, from 4.5% to 2.6%.

  5. In September 2026, Cloudy Bay lost estimated Share of Search among sauvignon blanc brands worldwide, from 3.7% to 2.1%.

  6. In September 2026, Matua lost estimated Share of Search among sauvignon blanc brands worldwide, from 2.5% to 1.4%.

Where does Dark Horse compete?

Dark Horse is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Comic book publishers1st of 666.4%Show ranking
Sauvignon blanc brands1st of 778.6%Shown above

How is Dark Horse measured?

Brandwave collects information about searches that people make online using Dark Horse’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • dark horse

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How the Brand Demand Index is measured

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