Dark Horse vs IDW:Which is more popular by branded search?
In August 2026, Dark Horse had more branded searches than IDW among comic book publishers worldwide. Dark Horse was estimated to have 301K branded searches compared to IDW’s 27.1K, and held a 38.9% Share of Search versus IDW’s 3.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Dark Horse or IDW?
Compare the comic book publishers brands and creators work with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dark Horse, IDW. The figures are in the table below the chart.
View monthly share of search table
| Month | DC | Dark Horse | Image Comics | IDW | Marvel | Boom Studios |
|---|---|---|---|---|---|---|
| Oct 2025 | 52.8% | 28.9% | 8.7% | 5.8% | 2.1% | 1.7% |
| Nov 2025 | 33.3% | 49.8% | 8.2% | 5.5% | 1.6% | 1.6% |
| Dec 2025 | 42.4% | 42.4% | 7% | 5.7% | 1.1% | 1.4% |
| Jan 2026 | 48.5% | 32.5% | 9.8% | 6.5% | 1.1% | 1.6% |
| Feb 2026 | 43.6% | 35.8% | 10.7% | 7.2% | 0.95% | 1.8% |
| Mar 2026 | 47.3% | 31.7% | 11.6% | 6.4% | 1% | 1.9% |
| Apr 2026 | 43.9% | 35.9% | 13.2% | 4.8% | 0.79% | 1.4% |
| May 2026 | 26.9% | 60.1% | 8.1% | 3.6% | 0.48% | 0.88% |
| Jun 2026 | 34.6% | 51.8% | 7% | 3.8% | 1.4% | 1.4% |
| Jul 2026 | 42.4% | 42.4% | 8.5% | 4.7% | 0.62% | 1.4% |
| Aug 2026 | 47.5% | 38.9% | 7.8% | 3.5% | 1.3% | 1% |
| Sep 2026 | — | — | — | — | — | — |
How has the Dark Horse and IDW comparison changed over the last 12 months?
3 findings
- Dark Horse was ahead of IDW in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Dark Horse’s estimated Share of Search among comic book publishers worldwide moved from 28.9% to 38.9%, and its estimated monthly branded searches moved from 165K to 301K.
- Across the 11 months ending August 2026, IDW’s estimated Share of Search among comic book publishers worldwide moved from 5.8% to 3.5%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
How did search popularity change for comic book publishers worldwide in August 2026?
3 changes
In August 2026, DC overtook Dark Horse to take the highest estimated Share of Search among comic book publishers worldwide, at 47.5%.
In August 2026, Dark Horse lost estimated Share of Search among comic book publishers worldwide, from 42.4% to 38.9%.
In August 2026, IDW lost estimated Share of Search among comic book publishers worldwide, from 4.7% to 3.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Dark Horse’s and IDW’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dark Horse
1 branded search term
- dark horse
IDW
1 branded search term
- idw
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.