IDW vs Image Comics:Which is searched more?
In August 2026, Image Comics had more branded searches than IDW among comic book publishers worldwide. Image Comics was estimated to have 60.5K branded searches compared to IDW’s 27.1K, and held a 7.8% Share of Search versus IDW’s 3.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, IDW or Image Comics?
Compare the comic book publishers brands and creators work with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Image Comics, IDW. The figures are in the table below the chart.
View monthly share of search table
| Month | Image Comics | IDW |
|---|---|---|
| Oct 2025 | 8.7% | 5.8% |
| Nov 2025 | 8.2% | 5.5% |
| Dec 2025 | 7% | 5.7% |
| Jan 2026 | 9.8% | 6.5% |
| Feb 2026 | 10.7% | 7.2% |
| Mar 2026 | 11.6% | 6.4% |
| Apr 2026 | 13.2% | 4.8% |
| May 2026 | 8.1% | 3.6% |
| Jun 2026 | 7% | 3.8% |
| Jul 2026 | 8.5% | 4.7% |
| Aug 2026 | 7.8% | 3.5% |
| Sep 2026 | — | — |
How has the IDW and Image Comics comparison changed over the last 12 months?
3 findings
- Image Comics was ahead of IDW in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, IDW’s estimated Share of Search among comic book publishers worldwide moved from 5.8% to 3.5%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
- Across the 11 months ending August 2026, Image Comics’ estimated Share of Search among comic book publishers worldwide moved from 8.7% to 7.8%, and its estimated monthly branded searches moved from 49.5K to 60.5K.
How did search popularity change for comic book publishers worldwide in August 2026?
2 changes
In August 2026, IDW lost estimated Share of Search among comic book publishers worldwide, from 4.7% to 3.5%.
In August 2026, Image Comics lost estimated Share of Search among comic book publishers worldwide, from 8.5% to 7.8%.
How each brand is measured
Brandwave collects information about searches that people make online using IDW’s and Image Comics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
IDW
1 branded search term
- idw
Image Comics
1 branded search term
- image comics
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.