Brandwave

Comic book publishers:Which brands are most popular in search?

In August 2026, DC was the most searched among comic book publishers worldwide, with an estimated 368K branded searches and 47.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. DC47.5%
  2. Dark Horse38.9%
  3. Image Comics7.8%
  4. IDW3.5%
  5. Marvel1.3%
  6. Boom Studios1%

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Share of SearchLeaderboard

Compare the comic book publishers brands and creators work with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among comic book publishers worldwide, by month

Share of Search by month for DC, Dark Horse, Image Comics, IDW. The figures are in the table below the chart.

View monthly share of search table
MonthDCDark HorseImage ComicsIDWMarvelBoom Studios
Oct 202552.8%28.9%8.7%5.8%2.1%1.7%
Nov 202533.3%49.8%8.2%5.5%1.6%1.6%
Dec 202542.4%42.4%7%5.7%1.1%1.4%
Jan 202648.5%32.5%9.8%6.5%1.1%1.6%
Feb 202643.6%35.8%10.7%7.2%0.95%1.8%
Mar 202647.3%31.7%11.6%6.4%1%1.9%
Apr 202643.9%35.9%13.2%4.8%0.79%1.4%
May 202626.9%60.1%8.1%3.6%0.48%0.88%
Jun 202634.6%51.8%7%3.8%1.4%1.4%
Jul 202642.4%42.4%8.5%4.7%0.62%1.4%
Aug 202647.5%38.9%7.8%3.5%1.3%1%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.DC

    47.5%

    Moved from 2nd to 1st. 368K estimated branded searches, +49.6% vs prior month. Share +5.1 points.

  2. 2.Dark Horse

    38.9%

    Moved from 1st to 2nd. 301K estimated branded searches, +22.4% vs prior month. Share -3.5 points.

  3. 3.Image Comics

    7.8%

    Held 3rd. 60.5K estimated branded searches, +22.2% vs prior month. Share -0.7 points.

  4. 4.IDW

    3.5%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share -1.2 points.

  5. 5.Marvel

    1.3%

    Moved from 6th to 5th. 9.9K estimated branded searches, +175% vs prior month. Share +0.7 points.

  6. 6.Boom Studios

    1%

    Moved from 5th to 6th. 8.1K estimated branded searches, 0% vs prior month. Share -0.4 points.

Compare search popularity between leading brands

Which brand is most popular in search among comic book publishers worldwide?

In August 2026, DC was the most searched among comic book publishers worldwide, with an estimated 368K branded searches and 47.5% estimated Share of Search within this set. Dark Horse is in 2nd place, 8.6 percentage points behind at 38.9% Share of Search.

Global comic book publishers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
DC52.8% → 47.5%52.8%Oct 202526.9%May 20261st
Dark Horse28.9% → 38.9%60.1%May 202628.9%Oct 20252nd
Image Comics8.7% → 7.8%13.2%Apr 20267%Jun 20263rd
IDW5.8% → 3.5%7.2%Feb 20263.5%Aug 20264th
Marvel2.1% → 1.3%2.1%Oct 20250.48%May 20265th
Boom Studios1.7% → 1%1.9%Mar 20260.88%May 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, DC’s estimated Share of Search among comic book publishers worldwide decreased from 52.8% to 47.5%.
  • Across the 11 months ending August 2026, Dark Horse’s estimated Share of Search among comic book publishers worldwide increased from 28.9% to 38.9%.
  • Across the 11 months ending August 2026, Image Comics’ estimated Share of Search among comic book publishers worldwide decreased from 8.7% to 7.8%.
  • Across the 11 months ending August 2026, IDW’s estimated Share of Search among comic book publishers worldwide decreased from 5.8% to 3.5%.
  • Across the 11 months ending August 2026, Marvel’s estimated Share of Search among comic book publishers worldwide decreased from 2.1% to 1.3%.
  • Across the 11 months ending August 2026, Boom Studios’ estimated Share of Search among comic book publishers worldwide decreased from 1.7% to 1%.
  • Across the 11 months ending August 2026, DC’s estimated Share of Search among comic book publishers worldwide peaked at 52.8% in October 2025 and was lowest at 26.9% in May 2026.
  • Across the 11 months ending August 2026, Dark Horse’s estimated Share of Search among comic book publishers worldwide peaked at 60.1% in May 2026 and was lowest at 28.9% in October 2025.
  • Across the 11 months ending August 2026, Image Comics’ estimated Share of Search among comic book publishers worldwide peaked at 13.2% in April 2026 and was lowest at 7% in June 2026.
  • Across the 11 months ending August 2026, IDW’s estimated Share of Search among comic book publishers worldwide peaked at 7.2% in February 2026 and was lowest at 3.5% in August 2026.
  • Across the 11 months ending August 2026, Marvel’s estimated Share of Search among comic book publishers worldwide peaked at 2.1% in October 2025 and was lowest at 0.48% in May 2026.
  • Across the 11 months ending August 2026, Boom Studios’ estimated Share of Search among comic book publishers worldwide peaked at 1.9% in March 2026 and was lowest at 0.88% in May 2026.

How did search popularity change for comic book publishers worldwide in August 2026?

  1. In August 2026, DC overtook Dark Horse to take the highest estimated Share of Search among comic book publishers worldwide, at 47.5%.

  2. In August 2026, Marvel overtook Boom Studios to rank 5th among comic book publishers worldwide, at 1.3%.

  3. In August 2026, Dark Horse lost estimated Share of Search among comic book publishers worldwide, from 42.4% to 38.9%.

  4. In August 2026, IDW lost estimated Share of Search among comic book publishers worldwide, from 4.7% to 3.5%.

  5. In August 2026, Image Comics lost estimated Share of Search among comic book publishers worldwide, from 8.5% to 7.8%.

  6. Estimated monthly branded searches for Boom Studios worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.

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