Brandwave

How popular isMarvel in search?

In August 2026, there were an estimated 9.9K branded searches for Marvel worldwide which is down 18.2% over the last 11 months. Marvel holds 1.3% estimated Share of Search among comic book publishers worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. DC47.5%
  2. Dark Horse38.9%
  3. Image Comics7.8%
  4. IDW3.5%
  5. Marvel1.3%
  6. Boom Studios1%
Marvel website (opens in a new tab)

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Which comic book publishers compete with Marvel?

Marvel against comic book publishers worldwide, by month

Share of Search by month for DC, Dark Horse, Image Comics, IDW, Marvel. The figures are in the table below the chart.

View monthly share of search table
MonthDCDark HorseImage ComicsIDWMarvelBoom Studios
Oct 202552.8%28.9%8.7%5.8%2.1%1.7%
Nov 202533.3%49.8%8.2%5.5%1.6%1.6%
Dec 202542.4%42.4%7%5.7%1.1%1.4%
Jan 202648.5%32.5%9.8%6.5%1.1%1.6%
Feb 202643.6%35.8%10.7%7.2%0.95%1.8%
Mar 202647.3%31.7%11.6%6.4%1%1.9%
Apr 202643.9%35.9%13.2%4.8%0.79%1.4%
May 202626.9%60.1%8.1%3.6%0.48%0.88%
Jun 202634.6%51.8%7%3.8%1.4%1.4%
Jul 202642.4%42.4%8.5%4.7%0.62%1.4%
Aug 202647.5%38.9%7.8%3.5%1.3%1%
Sep 2026——————

  1. 1.DC

    47.5%

    Moved from 2nd to 1st. 368K estimated branded searches, +49.6% vs prior month. Share +5.1 points.

  2. 2.Dark Horse

    38.9%

    Moved from 1st to 2nd. 301K estimated branded searches, +22.4% vs prior month. Share -3.5 points.

  3. 3.Image Comics

    7.8%

    Held 3rd. 60.5K estimated branded searches, +22.2% vs prior month. Share -0.7 points.

  4. 4.IDW

    3.5%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share -1.2 points.

  5. 5.Marvel

    1.3%

    Moved from 6th to 5th. 9.9K estimated branded searches, +175% vs prior month. Share +0.7 points.

  6. 6.Boom Studios

    1%

    Moved from 5th to 6th. 8.1K estimated branded searches, 0% vs prior month. Share -0.4 points.

Compare search popularity between Marvel and its closest rivals

How has branded search demand for Marvel changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Marvel worldwide fell from 12.1K to 9.9K.
  • Across the 11 months ending August 2026, Marvel’s estimated Share of Search among comic book publishers worldwide decreased from 2.1% to 1.3%.
  • Across the 11 months ending August 2026, Marvel’s estimated Share of Search among comic book publishers worldwide peaked at 2.1% in October 2025 and was lowest at 0.48% in May 2026.

How did search popularity change for comic book publishers worldwide in August 2026?

  1. In August 2026, DC overtook Dark Horse to take the highest estimated Share of Search among comic book publishers worldwide, at 47.5%.

  2. In August 2026, Marvel overtook Boom Studios to rank 5th among comic book publishers worldwide, at 1.3%.

  3. In August 2026, Dark Horse lost estimated Share of Search among comic book publishers worldwide, from 42.4% to 38.9%.

  4. In August 2026, IDW lost estimated Share of Search among comic book publishers worldwide, from 4.7% to 3.5%.

  5. In August 2026, Image Comics lost estimated Share of Search among comic book publishers worldwide, from 8.5% to 7.8%.

  6. Estimated monthly branded searches for Boom Studios worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.

Where does Marvel compete?

Marvel is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Prototyping tools4th of 50.21%Show ranking
Comic book publishers5th of 61.3%Shown above

How is Marvel measured?

Brandwave collects information about searches that people make online using Marvel’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • marvel app

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How the Brand Demand Index is measured

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