Axure vs Marvel:Which is searched more?
In September 2026, Axure had more branded searches than Marvel among prototyping tools worldwide. Axure had about 12,100 branded searches, while Marvel had 4,400. Axure made up 0.23% of all prototyping tool searches we track, and Marvel accounted for 0.08%. These are worldwide searches for English-language branded terms.
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Is Axure or Marvel more popular in search?
Compare the tools used to prototype products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Axure, Marvel. The figures are in the table below the chart.
View monthly share of searches table
| Month | Figma | InVision | Framer | Balsamiq | Sketch | Axure | ProtoPie | Marvel | Proto.io | UXPin |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 95.2% | 0.77% | 1.4% | 1.2% | 0.51% | 0.35% | 0.23% | 0.19% | 0.06% | 0.08% |
| Nov 2025 | 95.7% | 0.63% | 1.5% | 0.95% | 0.52% | 0.28% | 0.23% | 0.15% | 0.06% | 0.07% |
| Dec 2025 | 95.4% | 0.63% | 1.7% | 0.94% | 0.52% | 0.28% | 0.28% | 0.13% | 0.05% | 0.07% |
| Jan 2026 | 95.1% | 0.77% | 1.8% | 0.94% | 0.52% | 0.34% | 0.28% | 0.1% | 0.05% | 0.08% |
| Feb 2026 | 95.5% | 0.63% | 1.8% | 0.94% | 0.42% | 0.28% | 0.28% | 0.08% | 0.04% | 0.08% |
| Mar 2026 | 95.8% | 0.52% | 1.5% | 0.95% | 0.42% | 0.28% | 0.28% | 0.08% | 0.03% | 0.07% |
| Apr 2026 | 96.3% | 0.43% | 1.3% | 0.95% | 0.35% | 0.23% | 0.23% | 0.08% | 0.03% | 0.06% |
| May 2026 | 96.5% | 0.43% | 1.3% | 0.78% | 0.35% | 0.23% | 0.19% | 0.07% | 0.03% | 0.09% |
| Jun 2026 | 95.9% | 0.63% | 1.4% | 0.78% | 0.52% | 0.28% | 0.19% | 0.19% | 0.02% | 0.13% |
| Jul 2026 | 96.5% | 0.52% | 1.4% | 0.64% | 0.35% | 0.23% | 0.16% | 0.07% | 0.04% | 0.06% |
| Aug 2026 | 95.5% | 0.77% | 1.5% | 0.77% | 0.63% | 0.28% | 0.19% | 0.23% | 0.04% | 0.13% |
| Sep 2026 | 95.6% | 1.4% | 1.2% | 0.77% | 0.42% | 0.23% | 0.15% | 0.08% | 0.06% | 0.05% |
How has the Axure and Marvel comparison changed over the last 12 months?
3 findings
- Axure was ahead of Marvel in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Axure’s share of searches among prototyping tools worldwide moved from 0.35% to 0.23%, and its estimated monthly branded searches moved from 22.2K to 12.1K.
- Across the 12 months ending September 2026, Marvel’s share of searches among prototyping tools worldwide moved from 0.19% to 0.08%, and its estimated monthly branded searches moved from 12.1K to 4.4K.
How did search popularity change for prototyping tools worldwide in September 2026?
2 changes
In September 2026, Marvel fell from 7th to 8th among prototyping tools worldwide.
Estimated monthly branded searches for Axure worldwide fell 45.5% over 12 measured months, from 22.2K to 12.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Axure’s and Marvel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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