Marvel vs Oni Press:Which is more popular?
In September 2026, Marvel and Oni Press were level in searches among comic book publishers worldwide, with an estimated 4.4K branded searches each, at 0.43% of the total each. When we asked ChatGPT and Google AI Overviews about comic book publishers, Marvel appeared in four of the five answers and Oni Press in two. Marvel was mentioned before Oni Press in every answer that named either.
Who do people search for more?
Marvel and Oni Press are searched for about as often as each other.
Who does AI mention more?
Marvel, mentioned in 4 of 5 answers, Oni Press in 2
Who does AI recommend more?
Marvel, named ahead of Oni Press in 4 of 4 answers
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Top comic book publishers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Marvel was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Oni Press was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Marvel was listed before Oni Press in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Image Comics1st- Marvel2nd
DC3rd
Dark Horse4th
IDW5th
Oni Press6th
Boom Studios–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Dark Horse5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Image Comics5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- DC4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Marvel4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- IDW3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Oni Press2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Boom Studios0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about comic book publishers
5 answers
Asked ChatGPT
“Which comic book publisher should I hire?”
Asked ChatGPT
“What are the best comic book publishers?”
Asked ChatGPT
“What's the best comic book publisher for a creator portfolio?”
Searched Google, AI Overview
“comic book publishers”
Searched Google, AI Overview
“indie comic publishers”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Marvel or Oni Press more popular in search?
This chart shows how often people search Google for Marvel and Oni Press by name. Each line represents a brand's share of searches for all seven comic book publishers we track, month by month, from English-language searches worldwide.
Share of searches by month for Marvel, Oni Press. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dark Horse | DC | Image Comics | IDW | Boom Studios | Marvel | Oni Press |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.6% | 52.3% | 8.6% | 5.7% | 1.7% | 2.1% | 0.94% |
| Nov 2025 | 49.4% | 33% | 8.1% | 5.4% | 1.6% | 1.6% | 0.72% |
| Dec 2025 | 42.1% | 42.1% | 6.9% | 5.7% | 1.4% | 1.1% | 0.62% |
| Jan 2026 | 32.3% | 48.1% | 9.7% | 6.5% | 1.6% | 1.1% | 0.86% |
| Feb 2026 | 35.4% | 43.2% | 10.6% | 7.1% | 1.7% | 0.95% | 0.95% |
| Mar 2026 | 31.4% | 46.8% | 11.5% | 6.3% | 1.9% | 1% | 1% |
| Apr 2026 | 35.6% | 43.6% | 13.1% | 4.8% | 1.4% | 0.78% | 0.64% |
| May 2026 | 59.7% | 26.7% | 8% | 3.6% | 0.88% | 0.48% | 0.59% |
| Jun 2026 | 51.5% | 34.4% | 6.9% | 3.8% | 1.4% | 1.4% | 0.62% |
| Jul 2026 | 42.1% | 42.1% | 8.5% | 4.6% | 1.4% | 0.62% | 0.75% |
| Aug 2026 | 38.6% | 47.2% | 7.8% | 3.5% | 1% | 1.3% | 0.56% |
| Sep 2026 | 66.1% | 24.2% | 4.9% | 3.2% | 0.8% | 0.43% | 0.43% |
How has the Marvel and Oni Press comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Oni Press took it in May 2026, Marvel took it in June 2026, Oni Press took it in July 2026, Marvel took it in August 2026.
- Across the 12 months ending September 2026, Marvel’s share of searches among comic book publishers worldwide moved from 2.1% to 0.43%, and its estimated monthly branded searches moved from 12.1K to 4.4K.
- Across the 12 months ending September 2026, Oni Press’ share of searches among comic book publishers worldwide moved from 0.94% to 0.43%, and its estimated monthly branded searches moved from 5.4K to 4.4K.
How did search popularity change for comic book publishers worldwide in September 2026?
2 changes
In September 2026, Marvel lost share of searches among comic book publishers worldwide, from 1.3% to 0.43%.
Estimated monthly branded searches for Oni Press worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Marvel’s and Oni Press’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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