How popular isDark Horse in search?
In August 2026, there were an estimated 301K branded searches for Dark Horse worldwide which is up 82.4% over the last 11 months. Dark Horse holds 38.9% estimated Share of Search among comic book publishers worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
DC47.5%
Dark Horse38.9%
Image Comics7.8%
IDW3.5%- Marvel1.3%
Boom Studios1%
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Which comic book publishers compete with Dark Horse?
Share of Search by month for DC, Dark Horse, Image Comics, IDW. The figures are in the table below the chart.
View monthly share of search table
| Month | DC | Dark Horse | Image Comics | IDW | Marvel | Boom Studios |
|---|---|---|---|---|---|---|
| Oct 2025 | 52.8% | 28.9% | 8.7% | 5.8% | 2.1% | 1.7% |
| Nov 2025 | 33.3% | 49.8% | 8.2% | 5.5% | 1.6% | 1.6% |
| Dec 2025 | 42.4% | 42.4% | 7% | 5.7% | 1.1% | 1.4% |
| Jan 2026 | 48.5% | 32.5% | 9.8% | 6.5% | 1.1% | 1.6% |
| Feb 2026 | 43.6% | 35.8% | 10.7% | 7.2% | 0.95% | 1.8% |
| Mar 2026 | 47.3% | 31.7% | 11.6% | 6.4% | 1% | 1.9% |
| Apr 2026 | 43.9% | 35.9% | 13.2% | 4.8% | 0.79% | 1.4% |
| May 2026 | 26.9% | 60.1% | 8.1% | 3.6% | 0.48% | 0.88% |
| Jun 2026 | 34.6% | 51.8% | 7% | 3.8% | 1.4% | 1.4% |
| Jul 2026 | 42.4% | 42.4% | 8.5% | 4.7% | 0.62% | 1.4% |
| Aug 2026 | 47.5% | 38.9% | 7.8% | 3.5% | 1.3% | 1% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 47.5% | 368K | +49.6% | +5.1 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 38.9% | 301K | +22.4% | -3.5 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 7.8% | 60.5K | +22.2% | -0.7 points | |
| 4, held 4th | 3.5% | 27.1K | 0% | -1.2 points | |
| 5, moved from 6th to 5th | 1.3% | 9.9K | +175% | +0.7 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 1% | 8.1K | 0% | -0.4 pointsmoved from 5th to 6th |
1.
47.5%
Moved from 2nd to 1st. 368K estimated branded searches, +49.6% vs prior month. Share +5.1 points.
38.9%
Moved from 1st to 2nd. 301K estimated branded searches, +22.4% vs prior month. Share -3.5 points.
7.8%
Held 3rd. 60.5K estimated branded searches, +22.2% vs prior month. Share -0.7 points.
4.
IDW3.5%
Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share -1.2 points.
5.Marvel
1.3%
Moved from 6th to 5th. 9.9K estimated branded searches, +175% vs prior month. Share +0.7 points.
1%
Moved from 5th to 6th. 8.1K estimated branded searches, 0% vs prior month. Share -0.4 points.
Compare search popularity between Dark Horse and its closest rivals
How has branded search demand for Dark Horse changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Dark Horse worldwide rose from 165K to 301K.
- Across the 11 months ending August 2026, Dark Horse’s estimated Share of Search among comic book publishers worldwide increased from 28.9% to 38.9%.
- Across the 11 months ending August 2026, Dark Horse’s estimated Share of Search among comic book publishers worldwide peaked at 60.1% in May 2026 and was lowest at 28.9% in October 2025.
How did search popularity change for comic book publishers worldwide in August 2026?
6 changes
In August 2026, DC overtook Dark Horse to take the highest estimated Share of Search among comic book publishers worldwide, at 47.5%.
In August 2026, Marvel overtook Boom Studios to rank 5th among comic book publishers worldwide, at 1.3%.
In August 2026, Dark Horse lost estimated Share of Search among comic book publishers worldwide, from 42.4% to 38.9%.
In August 2026, IDW lost estimated Share of Search among comic book publishers worldwide, from 4.7% to 3.5%.
In August 2026, Image Comics lost estimated Share of Search among comic book publishers worldwide, from 8.5% to 7.8%.
Estimated monthly branded searches for Boom Studios worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.
How is Dark Horse measured?
Brandwave collects information about searches that people make online using Dark Horse’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- dark horse
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