Dark Horse vs DC:Which is more popular by branded search?
In August 2026, DC had more branded searches than Dark Horse among comic book publishers worldwide. DC was estimated to have 368K branded searches compared to Dark Horse’s 301K, and held a 47.5% Share of Search versus Dark Horse’s 38.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Dark Horse or DC?
Compare the comic book publishers brands and creators work with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for DC, Dark Horse. The figures are in the table below the chart.
View monthly share of search table
| Month | DC | Dark Horse | Image Comics | IDW | Marvel | Boom Studios |
|---|---|---|---|---|---|---|
| Oct 2025 | 52.8% | 28.9% | 8.7% | 5.8% | 2.1% | 1.7% |
| Nov 2025 | 33.3% | 49.8% | 8.2% | 5.5% | 1.6% | 1.6% |
| Dec 2025 | 42.4% | 42.4% | 7% | 5.7% | 1.1% | 1.4% |
| Jan 2026 | 48.5% | 32.5% | 9.8% | 6.5% | 1.1% | 1.6% |
| Feb 2026 | 43.6% | 35.8% | 10.7% | 7.2% | 0.95% | 1.8% |
| Mar 2026 | 47.3% | 31.7% | 11.6% | 6.4% | 1% | 1.9% |
| Apr 2026 | 43.9% | 35.9% | 13.2% | 4.8% | 0.79% | 1.4% |
| May 2026 | 26.9% | 60.1% | 8.1% | 3.6% | 0.48% | 0.88% |
| Jun 2026 | 34.6% | 51.8% | 7% | 3.8% | 1.4% | 1.4% |
| Jul 2026 | 42.4% | 42.4% | 8.5% | 4.7% | 0.62% | 1.4% |
| Aug 2026 | 47.5% | 38.9% | 7.8% | 3.5% | 1.3% | 1% |
| Sep 2026 | — | — | — | — | — | — |
How has the Dark Horse and DC comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: Dark Horse took it in November 2025, DC took it in January 2026, Dark Horse took it in May 2026, DC took it in August 2026.
- Across the 11 months ending August 2026, Dark Horse’s estimated Share of Search among comic book publishers worldwide moved from 28.9% to 38.9%, and its estimated monthly branded searches moved from 165K to 301K.
- Across the 11 months ending August 2026, DC’s estimated Share of Search among comic book publishers worldwide moved from 52.8% to 47.5%, and its estimated monthly branded searches moved from 301K to 368K.
How did search popularity change for comic book publishers worldwide in August 2026?
2 changes
In August 2026, DC overtook Dark Horse to take the highest estimated Share of Search among comic book publishers worldwide, at 47.5%.
In August 2026, Dark Horse lost estimated Share of Search among comic book publishers worldwide, from 42.4% to 38.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Dark Horse’s and DC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dark Horse
1 branded search term
- dark horse
DC
1 branded search term
- dc comics
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.