DC vs IDW:Which is searched more?
In September 2026, DC had more branded searches than IDW among comic book publishers worldwide. DC had about 246,000 branded searches, while IDW had 33,100. DC made up 24.2% of all comic book publisher searches we track, and IDW accounted for 3.2%. These are worldwide searches for English-language branded terms.
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Is DC or IDW more popular in search?
Compare the comic book publishers brands and creators work with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for DC, IDW. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dark Horse | DC | Image Comics | IDW | Boom Studios | Marvel | Oni Press |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.6% | 52.3% | 8.6% | 5.7% | 1.7% | 2.1% | 0.94% |
| Nov 2025 | 49.4% | 33% | 8.1% | 5.4% | 1.6% | 1.6% | 0.72% |
| Dec 2025 | 42.1% | 42.1% | 6.9% | 5.7% | 1.4% | 1.1% | 0.62% |
| Jan 2026 | 32.3% | 48.1% | 9.7% | 6.5% | 1.6% | 1.1% | 0.86% |
| Feb 2026 | 35.4% | 43.2% | 10.6% | 7.1% | 1.7% | 0.95% | 0.95% |
| Mar 2026 | 31.4% | 46.8% | 11.5% | 6.3% | 1.9% | 1% | 1% |
| Apr 2026 | 35.6% | 43.6% | 13.1% | 4.8% | 1.4% | 0.78% | 0.64% |
| May 2026 | 59.7% | 26.7% | 8% | 3.6% | 0.88% | 0.48% | 0.59% |
| Jun 2026 | 51.5% | 34.4% | 6.9% | 3.8% | 1.4% | 1.4% | 0.62% |
| Jul 2026 | 42.1% | 42.1% | 8.5% | 4.6% | 1.4% | 0.62% | 0.75% |
| Aug 2026 | 38.6% | 47.2% | 7.8% | 3.5% | 1% | 1.3% | 0.56% |
| Sep 2026 | 66.1% | 24.2% | 4.9% | 3.2% | 0.8% | 0.43% | 0.43% |
How has the DC and IDW comparison changed over the last 12 months?
3 findings
- DC was ahead of IDW in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DC’s share of searches among comic book publishers worldwide moved from 52.3% to 24.2%, and its estimated monthly branded searches moved from 301K to 246K.
- Across the 12 months ending September 2026, IDW’s share of searches among comic book publishers worldwide moved from 5.7% to 3.2%, and its estimated monthly branded searches held steady at 33.1K.
How did search popularity change for comic book publishers worldwide in September 2026?
2 changes
In September 2026, Dark Horse overtook DC to become the leader among comic book publishers worldwide, with 66.1% of the searches.
In September 2026, DC lost share of searches among comic book publishers worldwide, from 47.2% to 24.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using DC’s and IDW’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among comic book publishers
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