IDW vs Image Comics:Which is searched more?
In September 2026, Image Comics had more branded searches than IDW among comic book publishers worldwide. Image Comics had about 49,500 branded searches, while IDW had 33,100. Image Comics made up 4.9% of all comic book publisher searches we track, and IDW accounted for 3.2%. These are worldwide searches for English-language branded terms.
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Is IDW or Image Comics more popular in search?
Compare the comic book publishers brands and creators work with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Image Comics, IDW. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dark Horse | DC | Image Comics | IDW | Boom Studios | Marvel | Oni Press |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.6% | 52.3% | 8.6% | 5.7% | 1.7% | 2.1% | 0.94% |
| Nov 2025 | 49.4% | 33% | 8.1% | 5.4% | 1.6% | 1.6% | 0.72% |
| Dec 2025 | 42.1% | 42.1% | 6.9% | 5.7% | 1.4% | 1.1% | 0.62% |
| Jan 2026 | 32.3% | 48.1% | 9.7% | 6.5% | 1.6% | 1.1% | 0.86% |
| Feb 2026 | 35.4% | 43.2% | 10.6% | 7.1% | 1.7% | 0.95% | 0.95% |
| Mar 2026 | 31.4% | 46.8% | 11.5% | 6.3% | 1.9% | 1% | 1% |
| Apr 2026 | 35.6% | 43.6% | 13.1% | 4.8% | 1.4% | 0.78% | 0.64% |
| May 2026 | 59.7% | 26.7% | 8% | 3.6% | 0.88% | 0.48% | 0.59% |
| Jun 2026 | 51.5% | 34.4% | 6.9% | 3.8% | 1.4% | 1.4% | 0.62% |
| Jul 2026 | 42.1% | 42.1% | 8.5% | 4.6% | 1.4% | 0.62% | 0.75% |
| Aug 2026 | 38.6% | 47.2% | 7.8% | 3.5% | 1% | 1.3% | 0.56% |
| Sep 2026 | 66.1% | 24.2% | 4.9% | 3.2% | 0.8% | 0.43% | 0.43% |
How has the IDW and Image Comics comparison changed over the last 12 months?
3 findings
- Image Comics was ahead of IDW in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, IDW’s share of searches among comic book publishers worldwide moved from 5.7% to 3.2%, and its estimated monthly branded searches held steady at 33.1K.
- Across the 12 months ending September 2026, Image Comics’ share of searches among comic book publishers worldwide moved from 8.6% to 4.9%, and its estimated monthly branded searches held steady at 49.5K.
How did search popularity change for comic book publishers worldwide in September 2026?
1 change
In September 2026, Image Comics lost share of searches among comic book publishers worldwide, from 7.8% to 4.9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using IDW’s and Image Comics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
IDW
1 branded search term
- idw
Image Comics
1 branded search term
- image comics
Other head-to-heads among comic book publishers
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