Dark Horse vs DC:Which is searched more?
In September 2026, Dark Horse had more branded searches than DC among comic book publishers worldwide. Dark Horse had about 673,000 branded searches, while DC had 246,000. Dark Horse made up 66.1% of all comic book publisher searches we track, and DC accounted for 24.2%. These are worldwide searches for English-language branded terms.
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Is Dark Horse or DC more popular in search?
Compare the comic book publishers brands and creators work with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Dark Horse, DC. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dark Horse | DC | Image Comics | IDW | Boom Studios | Marvel | Oni Press |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.6% | 52.3% | 8.6% | 5.7% | 1.7% | 2.1% | 0.94% |
| Nov 2025 | 49.4% | 33% | 8.1% | 5.4% | 1.6% | 1.6% | 0.72% |
| Dec 2025 | 42.1% | 42.1% | 6.9% | 5.7% | 1.4% | 1.1% | 0.62% |
| Jan 2026 | 32.3% | 48.1% | 9.7% | 6.5% | 1.6% | 1.1% | 0.86% |
| Feb 2026 | 35.4% | 43.2% | 10.6% | 7.1% | 1.7% | 0.95% | 0.95% |
| Mar 2026 | 31.4% | 46.8% | 11.5% | 6.3% | 1.9% | 1% | 1% |
| Apr 2026 | 35.6% | 43.6% | 13.1% | 4.8% | 1.4% | 0.78% | 0.64% |
| May 2026 | 59.7% | 26.7% | 8% | 3.6% | 0.88% | 0.48% | 0.59% |
| Jun 2026 | 51.5% | 34.4% | 6.9% | 3.8% | 1.4% | 1.4% | 0.62% |
| Jul 2026 | 42.1% | 42.1% | 8.5% | 4.6% | 1.4% | 0.62% | 0.75% |
| Aug 2026 | 38.6% | 47.2% | 7.8% | 3.5% | 1% | 1.3% | 0.56% |
| Sep 2026 | 66.1% | 24.2% | 4.9% | 3.2% | 0.8% | 0.43% | 0.43% |
How has the Dark Horse and DC comparison changed over the last 12 months?
3 findings
- The lead changed hands 5 times in the 12 months ending September 2026: Dark Horse took it in November 2025, DC took it in January 2026, Dark Horse took it in May 2026, DC took it in August 2026, Dark Horse took it in September 2026.
- Across the 12 months ending September 2026, Dark Horse’s share of searches among comic book publishers worldwide moved from 28.6% to 66.1%, and its estimated monthly branded searches moved from 165K to 673K.
- Across the 12 months ending September 2026, DC’s share of searches among comic book publishers worldwide moved from 52.3% to 24.2%, and its estimated monthly branded searches moved from 301K to 246K.
How did search popularity change for comic book publishers worldwide in September 2026?
2 changes
In September 2026, Dark Horse overtook DC to become the leader among comic book publishers worldwide, with 66.1% of the searches.
In September 2026, DC lost share of searches among comic book publishers worldwide, from 47.2% to 24.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Dark Horse’s and DC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dark Horse
1 branded search term
- dark horse
DC
1 branded search term
- dc comics
Other head-to-heads among comic book publishers
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