Brandwave

Balsamiq vs Marvel:Which is more popular?

In September 2026, Balsamiq had more branded searches than Marvel among prototyping tools worldwide. Balsamiq had about 40,500 branded searches, while Marvel had 4,400. Balsamiq made up 0.77% of all prototyping tool searches we track, and Marvel accounted for 0.08%. When we asked ChatGPT and Google AI Overviews about prototyping tools, Balsamiq appeared in three of the five answers and Marvel in none.

Among prototyping tools worldwide in September 2026

Who do people search for more?

Balsamiq, about 9 searches for every 1 for Marvel

Balsamiq 40.5K searchesMarvel 4.4K searches

Who does AI mention more?

Balsamiq, mentioned in 3 of 5 answers, Marvel in 0

Balsamiq in 3 of 5Marvel in 0 of 5

Who does AI recommend more?

Balsamiq, the only one of the two named

Balsamiq first in 3Marvel never named

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Top prototyping tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Balsamiq was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Marvel did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Figma1st
  2. ProtoPie2nd
  3. Axure3rd
  4. Framer4th
  5. Proto.io5th
  6. Balsamiq6th
  7. Sketch7th
  8. UXPin8th
  9. InVision–
  10. Marvel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Figma5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Axure5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ProtoPie4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Framer3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Balsamiq3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sketch3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • UXPin3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Proto.io2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • InVision0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Marvel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about prototyping tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Balsamiq or Marvel more popular in search?

This chart shows how often people search Google for Balsamiq and Marvel by name. Each line represents a brand's share of searches for all ten prototyping tools we track, month by month, from English-language searches worldwide.

Balsamiq and Marvel among prototyping tools worldwide, by month

Share of searches by month for Balsamiq, Marvel. The figures are in the table below the chart.

View monthly share of searches table
MonthFigmaInVisionFramerBalsamiqSketchAxureProtoPieMarvelProto.ioUXPin
Oct 202595.2%0.77%1.4%1.2%0.51%0.35%0.23%0.19%0.06%0.08%
Nov 202595.7%0.63%1.5%0.95%0.52%0.28%0.23%0.15%0.06%0.07%
Dec 202595.4%0.63%1.7%0.94%0.52%0.28%0.28%0.13%0.05%0.07%
Jan 202695.1%0.77%1.8%0.94%0.52%0.34%0.28%0.1%0.05%0.08%
Feb 202695.5%0.63%1.8%0.94%0.42%0.28%0.28%0.08%0.04%0.08%
Mar 202695.8%0.52%1.5%0.95%0.42%0.28%0.28%0.08%0.03%0.07%
Apr 202696.3%0.43%1.3%0.95%0.35%0.23%0.23%0.08%0.03%0.06%
May 202696.5%0.43%1.3%0.78%0.35%0.23%0.19%0.07%0.03%0.09%
Jun 202695.9%0.63%1.4%0.78%0.52%0.28%0.19%0.19%0.02%0.13%
Jul 202696.5%0.52%1.4%0.64%0.35%0.23%0.16%0.07%0.04%0.06%
Aug 202695.5%0.77%1.5%0.77%0.63%0.28%0.19%0.23%0.04%0.13%
Sep 202695.6%1.4%1.2%0.77%0.42%0.23%0.15%0.08%0.06%0.05%

How has the Balsamiq and Marvel comparison changed over the last 12 months?

3 findings
  • Balsamiq was ahead of Marvel in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Balsamiq’s share of searches among prototyping tools worldwide moved from 1.2% to 0.77%, and its estimated monthly branded searches moved from 74K to 40.5K.
  • Across the 12 months ending September 2026, Marvel’s share of searches among prototyping tools worldwide moved from 0.19% to 0.08%, and its estimated monthly branded searches moved from 12.1K to 4.4K.

How did search popularity change for prototyping tools worldwide in September 2026?

3 changes

  1. In September 2026, InVision overtook Framer and Balsamiq to rank 2nd among prototyping tools worldwide, with 1.4% of the searches.

  2. In September 2026, Marvel fell from 7th to 8th among prototyping tools worldwide.

  3. Estimated monthly branded searches for Balsamiq worldwide fell 45.3% over 12 measured months, from 74K to 40.5K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Balsamiq’s and Marvel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Balsamiq

1 branded search term

  • balsamiq

Marvel

1 branded search term

  • marvel app

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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