IDW vs Marvel:Which is more popular by branded search?
In August 2026, IDW had more branded searches than Marvel among comic book publishers worldwide. IDW was estimated to have 27.1K branded searches compared to Marvel’s 9.9K, and held a 3.5% Share of Search versus Marvel’s 1.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, IDW or Marvel?
Compare the comic book publishers brands and creators work with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for IDW, Marvel. The figures are in the table below the chart.
View monthly share of search table
| Month | DC | Dark Horse | Image Comics | IDW | Marvel | Boom Studios |
|---|---|---|---|---|---|---|
| Oct 2025 | 52.8% | 28.9% | 8.7% | 5.8% | 2.1% | 1.7% |
| Nov 2025 | 33.3% | 49.8% | 8.2% | 5.5% | 1.6% | 1.6% |
| Dec 2025 | 42.4% | 42.4% | 7% | 5.7% | 1.1% | 1.4% |
| Jan 2026 | 48.5% | 32.5% | 9.8% | 6.5% | 1.1% | 1.6% |
| Feb 2026 | 43.6% | 35.8% | 10.7% | 7.2% | 0.95% | 1.8% |
| Mar 2026 | 47.3% | 31.7% | 11.6% | 6.4% | 1% | 1.9% |
| Apr 2026 | 43.9% | 35.9% | 13.2% | 4.8% | 0.79% | 1.4% |
| May 2026 | 26.9% | 60.1% | 8.1% | 3.6% | 0.48% | 0.88% |
| Jun 2026 | 34.6% | 51.8% | 7% | 3.8% | 1.4% | 1.4% |
| Jul 2026 | 42.4% | 42.4% | 8.5% | 4.7% | 0.62% | 1.4% |
| Aug 2026 | 47.5% | 38.9% | 7.8% | 3.5% | 1.3% | 1% |
| Sep 2026 | — | — | — | — | — | — |
How has the IDW and Marvel comparison changed over the last 12 months?
3 findings
- IDW was ahead of Marvel in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, IDW’s estimated Share of Search among comic book publishers worldwide moved from 5.8% to 3.5%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
- Across the 11 months ending August 2026, Marvel’s estimated Share of Search among comic book publishers worldwide moved from 2.1% to 1.3%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
How did search popularity change for comic book publishers worldwide in August 2026?
2 changes
In August 2026, Marvel overtook Boom Studios to rank 5th among comic book publishers worldwide, at 1.3%.
In August 2026, IDW lost estimated Share of Search among comic book publishers worldwide, from 4.7% to 3.5%.
How each brand is measured
Brandwave collects information about searches that people make online using IDW’s and Marvel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.