Bread & Butter vs Dark Horse:Which is searched more?
In September 2026, Dark Horse had more branded searches than Bread & Butter among sauvignon blanc brands worldwide. Dark Horse was estimated to have 673K branded searches compared to Bread & Butter’s 110K, and held a 78.6% Share of Search versus Bread & Butter’s 12.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bread & Butter or Dark Horse?
Compare the sauvignon blanc brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dark Horse, Bread & Butter. The figures are in the table below the chart.
View monthly share of search table
| Month | Dark Horse | Bread & Butter | Giesen | Cloudy Bay | Kim Crawford | Matua | Brancott Estate |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 48.1% | 26.4% | 6.5% | 6.5% | 7.9% | 3.5% | 1.1% |
| Nov 2025 | 57.1% | 20.9% | 7.7% | 5.1% | 6.3% | 2.3% | 0.55% |
| Dec 2025 | 52.5% | 23.5% | 7.1% | 7.1% | 5.8% | 3.2% | 0.94% |
| Jan 2026 | 49.9% | 27.4% | 5.5% | 8.2% | 4.5% | 3.7% | 0.88% |
| Feb 2026 | 50.3% | 27.6% | 5.5% | 8.3% | 4.5% | 3% | 0.73% |
| Mar 2026 | 48.9% | 26.8% | 6.6% | 8% | 4.4% | 4.4% | 0.86% |
| Apr 2026 | 59.6% | 21.9% | 5.4% | 5.4% | 3.6% | 3.6% | 0.58% |
| May 2026 | 74.8% | 15% | 3% | 2.5% | 2.5% | 2% | 0.33% |
| Jun 2026 | 69.8% | 17.2% | 4.2% | 2.8% | 2.8% | 2.8% | 0.45% |
| Jul 2026 | 57.4% | 25.6% | 5.2% | 4.2% | 4.2% | 2.8% | 0.56% |
| Aug 2026 | 61.7% | 22.5% | 4.5% | 3.7% | 4.5% | 2.5% | 0.49% |
| Sep 2026 | 78.6% | 12.9% | 2.6% | 2.1% | 2.1% | 1.4% | 0.28% |
How has the Bread & Butter and Dark Horse comparison changed over the last 12 months?
3 findings
- Dark Horse was ahead of Bread & Butter in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bread & Butter’s estimated Share of Search among sauvignon blanc brands worldwide moved from 26.4% to 12.9%, and its estimated monthly branded searches moved from 90.5K to 110K.
- Across the 12 months ending September 2026, Dark Horse’s estimated Share of Search among sauvignon blanc brands worldwide moved from 48.1% to 78.6%, and its estimated monthly branded searches moved from 165K to 673K.
How did search popularity change for sauvignon blanc brands worldwide in September 2026?
2 changes
In September 2026, Dark Horse gained estimated Share of Search among sauvignon blanc brands worldwide, from 61.7% to 78.6%.
In September 2026, Bread & Butter lost estimated Share of Search among sauvignon blanc brands worldwide, from 22.5% to 12.9%.
Other head-to-heads among sauvignon blanc brands
Dark Horse vs Giesen: compare search popularity
Dark Horse vs Cloudy Bay: compare search popularity
Dark Horse vs Kim Crawford: compare search popularity- Bread & Butter vs Giesen: compare search popularity
- Bread & Butter vs Cloudy Bay: compare search popularity
- Bread & Butter vs Kim Crawford: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using Bread & Butter’s and Dark Horse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bread & Butter
1 branded search term
- bread and butter
Dark Horse
1 branded search term
- dark horse
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.