Brandwave

How popular isBrancott Estate in search?

In September 2026, there were an estimated 2.4K branded searches for Brancott Estate worldwide which is down 33.3% over the last 12 months. Brancott Estate holds 0.28% estimated Share of Search among sauvignon blanc brands worldwide and is ranked 7th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Dark Horse78.6%
  2. Bread & Butter12.9%
  3. Giesen2.6%
  4. Cloudy Bay2.1%
  5. Kim Crawford2.1%
  6. Matua1.4%
  7. Brancott Estate0.28%
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Where does Brancott Estate compete?

Brancott Estate is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Sauvignon blanc brands7th of 70.28%Shown below
Cellar door brands3rd of 31.1%Show ranking

Which sauvignon blanc brands compete with Brancott Estate?

Brancott Estate against sauvignon blanc brands worldwide, by month

Share of Search by month for Dark Horse, Bread & Butter, Giesen, Cloudy Bay, Kim Crawford, Brancott Estate. The figures are in the table below the chart.

View monthly share of search table
MonthDark HorseBread & ButterGiesenCloudy BayKim CrawfordMatuaBrancott Estate
Oct 202548.1%26.4%6.5%6.5%7.9%3.5%1.1%
Nov 202557.1%20.9%7.7%5.1%6.3%2.3%0.55%
Dec 202552.5%23.5%7.1%7.1%5.8%3.2%0.94%
Jan 202649.9%27.4%5.5%8.2%4.5%3.7%0.88%
Feb 202650.3%27.6%5.5%8.3%4.5%3%0.73%
Mar 202648.9%26.8%6.6%8%4.4%4.4%0.86%
Apr 202659.6%21.9%5.4%5.4%3.6%3.6%0.58%
May 202674.8%15%3%2.5%2.5%2%0.33%
Jun 202669.8%17.2%4.2%2.8%2.8%2.8%0.45%
Jul 202657.4%25.6%5.2%4.2%4.2%2.8%0.56%
Aug 202661.7%22.5%4.5%3.7%4.5%2.5%0.49%
Sep 202678.6%12.9%2.6%2.1%2.1%1.4%0.28%

  1. 1.Dark Horse

    78.6%

    Held 1st. 673K estimated branded searches, +123.6% vs prior month. Share +17 points.

  2. 2.Bread & Butter

    12.9%

    Held 2nd. 110K estimated branded searches, 0% vs prior month. Share -9.7 points.

  3. 3.Giesen

    2.6%

    Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share -2 points.

  4. 4.Cloudy Bay

    2.1%

    Moved from 5th to 4th. 18.1K estimated branded searches, 0% vs prior month. Share -1.6 points.

  5. 5.Kim Crawford

    2.1%

    Moved from 4th to 5th. 18.1K estimated branded searches, -18.5% vs prior month. Share -2.4 points.

  6. 6.Matua

    1.4%

    Held 6th. 12.1K estimated branded searches, 0% vs prior month. Share -1.1 points.

  7. 7.Brancott Estate

    0.28%

    Held 7th. 2.4K estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare search popularity between Brancott Estate and its closest rivals

Every comparison with Brancott Estate

How has branded search demand for Brancott Estate changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Brancott Estate worldwide fell from 3.6K to 2.4K.
  • Across the 12 months ending September 2026, Brancott Estate’s estimated Share of Search among sauvignon blanc brands worldwide decreased from 1.1% to 0.28%.

How did search popularity change for sauvignon blanc brands worldwide in September 2026?

  1. In September 2026, Dark Horse gained estimated Share of Search among sauvignon blanc brands worldwide, from 61.7% to 78.6%.

  2. In September 2026, Bread & Butter lost estimated Share of Search among sauvignon blanc brands worldwide, from 22.5% to 12.9%.

  3. In September 2026, Kim Crawford lost estimated Share of Search among sauvignon blanc brands worldwide, from 4.5% to 2.1%.

  4. In September 2026, Giesen lost estimated Share of Search among sauvignon blanc brands worldwide, from 4.5% to 2.6%.

  5. In September 2026, Cloudy Bay lost estimated Share of Search among sauvignon blanc brands worldwide, from 3.7% to 2.1%.

  6. In September 2026, Matua lost estimated Share of Search among sauvignon blanc brands worldwide, from 2.5% to 1.4%.

How is Brancott Estate measured?

Brandwave collects information about searches that people make online using Brancott Estate’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • brancott estate

How the Brand Demand Index is measured

Who owns Brancott Estate?

Brancott Estate is owned by Pernod Ricard Winemakers. Brandwave also tracks Church Road, owned by the same company, worldwide.

Do you work for Brancott Estate? To request corrections or removal please contact us via our support page and we will be happy to assist.

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