Brandwave

How popular isOrange in search?

In September 2026, there were an estimated 73.4K branded searches for Orange worldwide which held steady over the last 12 months. Orange holds 2.8% estimated Share of Search among guitar amps worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Vox38.9%
  2. Fender31.7%
  3. Marshall19.5%
  4. Blackstar5.8%
  5. Orange2.8%
  6. Boss1.3%
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Which guitar amps compete with Orange?

Orange against guitar amps worldwide, by month

Share of Search by month for Vox, Fender, Marshall, Blackstar, Orange. The figures are in the table below the chart.

View monthly share of search table
MonthVoxFenderMarshallBlackstarOrangeBoss
Oct 202536.9%36.8%15.5%6.6%2.7%1.5%
Nov 202545.9%31.1%13.4%5.5%2.7%1.3%
Dec 202546.1%31.4%13.8%4.6%2.7%1.4%
Jan 202641.1%34.1%14.2%6.2%2.9%1.4%
Feb 202641.7%35.2%12.1%6.3%3%1.8%
Mar 202642.3%34.7%12.2%6.3%2.5%2%
Apr 202645.1%31.3%13%6.5%2.7%1.4%
May 202643%34.8%12.5%6.4%2.1%1.3%
Jun 202636.7%36.3%15.5%7.8%2.6%1.1%
Jul 202643.9%29.5%18.1%5.3%2.2%1%
Aug 202639.1%32%20%4.9%2.8%1.2%
Sep 202638.9%31.7%19.5%5.8%2.8%1.3%

  1. 1.Vox

    38.9%

    Held 1st. 1M estimated branded searches, +0.33% vs prior month. Share -0.2 points.

  2. 2.Fender

    31.7%

    Held 2nd. 831K estimated branded searches, 0% vs prior month. Share -0.3 points.

  3. 3.Marshall

    19.5%

    Held 3rd. 509K estimated branded searches, -1.7% vs prior month. Share -0.5 points.

  4. 4.Blackstar

    5.8%

    Held 4th. 153K estimated branded searches, +19.5% vs prior month. Share +0.9 points.

  5. 5.Orange

    2.8%

    Held 5th. 73.4K estimated branded searches, +0.69% vs prior month. Share 0 points.

  6. 6.Boss

    1.3%

    Held 6th. 32.8K estimated branded searches, +2.5% vs prior month. Share 0 points.

Compare search popularity between Orange and its closest rivals

Every comparison with Orange

How has branded search demand for Orange changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Orange worldwide held steady, from 73.9K to 73.4K.
  • Across the 12 months ending September 2026, Orange’s estimated Share of Search among guitar amps worldwide held steady, from 2.7% to 2.8%.

How did search popularity change for guitar amps worldwide in September 2026?

  1. In September 2026, Blackstar gained estimated Share of Search among guitar amps worldwide, from 4.9% to 5.8%.

  2. Estimated monthly branded searches for Marshall worldwide rose 19.2% over 12 measured months, from 427K to 509K in September 2026.

  3. Estimated monthly branded searches for Boss worldwide fell 18.7% over 12 measured months, from 40.3K to 32.8K in September 2026.

  4. Estimated monthly branded searches for Fender worldwide fell 18.2% over 12 measured months, from 1M to 831K in September 2026.

How is Orange measured?

Brandwave collects information about searches that people make online using Orange’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • orange amp
  • orange amps
  • orange guitar
  • orange guitar amp
  • orangeamps

Do you work for Orange? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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