Orange vs Parachute:Which is searched more?
In September 2026, Orange had more branded searches than Parachute among duvet cover brands worldwide. Orange was estimated to have 7.5M branded searches compared to Parachute’s 54.7K, and held an 81.2% Share of Search versus Parachute’s 0.59%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Orange or Parachute?
Compare the duvet cover brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Orange, Parachute. The figures are in the table below the chart.
View monthly share of search table
| Month | Orange | Ivory | Plaid | Purple | Brooklinen | Cozy Earth | Blue | Parachute |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 83.7% | 5% | 4.1% | 2.4% | 1.4% | 1.9% | 0.99% | 0.42% |
| Nov 2025 | 78.8% | 4.7% | 5.8% | 3.4% | 2.4% | 3.2% | 1.1% | 0.56% |
| Dec 2025 | 81.7% | 4.9% | 4.9% | 2.4% | 1.8% | 2.7% | 1.2% | 0.43% |
| Jan 2026 | 81.6% | 6% | 4% | 2.4% | 1.4% | 1.8% | 1.2% | 1.5% |
| Feb 2026 | 81.6% | 6% | 4% | 3.5% | 1.4% | 1.5% | 1.2% | 0.75% |
| Mar 2026 | 82.9% | 6.1% | 3.3% | 3.6% | 1.5% | 1.2% | 0.98% | 0.45% |
| Apr 2026 | 81.8% | 6% | 4% | 3.5% | 1.7% | 1.5% | 1% | 0.48% |
| May 2026 | 80.5% | 5.9% | 3.9% | 4.2% | 2.1% | 1.8% | 0.95% | 0.68% |
| Jun 2026 | 82.5% | 6% | 4% | 3% | 1.8% | 1.2% | 0.98% | 0.45% |
| Jul 2026 | 82.2% | 6% | 4% | 3% | 1.8% | 1.2% | 1.2% | 0.63% |
| Aug 2026 | 80.9% | 5.9% | 4.8% | 3.5% | 1.8% | 1.2% | 1.2% | 0.71% |
| Sep 2026 | 81.2% | 5.9% | 4.9% | 2.9% | 2.1% | 1.5% | 0.96% | 0.59% |
How has the Orange and Parachute comparison changed over the last 12 months?
3 findings
- Orange was ahead of Parachute in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Orange’s estimated Share of Search among duvet cover brands worldwide moved from 83.7% to 81.2%, and its estimated monthly branded searches moved from 9.2M to 7.5M.
- Across the 12 months ending September 2026, Parachute’s estimated Share of Search among duvet cover brands worldwide moved from 0.42% to 0.59%, and its estimated monthly branded searches moved from 45.8K to 54.7K.
How did search popularity change for duvet cover brands worldwide in September 2026?
2 changes
Other head-to-heads among duvet cover brands
How each brand is measured
Brandwave collects information about searches that people make online using Orange’s and Parachute’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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