How popular isRapha in search?
In September 2026, there were an estimated 135K branded searches for Rapha worldwide which is down 18.2% over the last 12 months. Rapha holds 32.9% estimated Share of Search among long sleeve jersey brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which long sleeve jersey brands compete with Rapha?
Share of Search by month for Assos, Rapha, Castelli. The figures are in the table below the chart.
View monthly share of search table
| Month | Assos | Rapha | Castelli |
|---|---|---|---|
| Oct 2025 | 35.5% | 35.5% | 29% |
| Nov 2025 | 37.4% | 37.4% | 25.1% |
| Dec 2025 | 37.5% | 37.5% | 25% |
| Jan 2026 | 35.5% | 35.5% | 29% |
| Feb 2026 | 33.3% | 33.3% | 33.3% |
| Mar 2026 | 40.1% | 32.9% | 26.9% |
| Apr 2026 | 37.9% | 31.1% | 31.1% |
| May 2026 | 35.4% | 35.4% | 29.1% |
| Jun 2026 | 40.1% | 32.9% | 26.9% |
| Jul 2026 | 42.3% | 34.5% | 23.2% |
| Aug 2026 | 40.2% | 32.8% | 27% |
| Sep 2026 | 40.2% | 32.9% | 26.8% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.2% | 165K | -32.9% | 0 points | |
| 2, held 2nd | 32.9% | 135K | -32.8% | +0.1 points | |
| 3, held 3rd | 26.8% | 110K | -33.3% | -0.1 points |
Compare search popularity between Rapha and its closest rivals
Every comparison with Rapha
7 comparisons
How has branded search demand for Rapha changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Rapha worldwide fell from 165K to 135K.
- Across the 12 months ending September 2026, Rapha’s estimated Share of Search among long sleeve jersey brands worldwide decreased from 35.5% to 32.9%.
- Across the 12 months ending September 2026, Rapha’s estimated Share of Search among long sleeve jersey brands worldwide peaked at 37.5% in December 2025 and was lowest at 31.1% in April 2026.
How did search popularity change for long sleeve jersey brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Castelli worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.
Estimated monthly branded searches for Rapha worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.
Where does Rapha compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Bib shorts brands | 3rd of 7 | 13.6% | Show ranking |
| Cycling shorts | 2nd of 6 | 27.4% | Show ranking |
| Cycling jerseys | 2nd of 6 | 28.8% | Show ranking |
| Cycling jersey brands | 2nd of 3 | 32.9% | Show ranking |
| Long sleeve jersey brands | 2nd of 3 | 32.9% | Shown above |
How is Rapha measured?
Brandwave collects information about searches that people make online using Rapha’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- rapha
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Is Rapha your brand?
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