Brandwave

How popular isRapha?

In September 2026, people searched for Rapha by name about 136,000 times worldwide, an 18.3% decrease from the previous year. These searches made up 30% of all global bike shorts brand searches, placing Rapha second out of six brands. When we asked both ChatGPT and Google AI Overviews about bike shorts brands, Rapha appeared in four of the five answers and was the third most recommended of the six.

Search and AI answers in September 2026

Rapha is the second most searched of 6 competitors and the third most recommended in AI answers.

  1. AssosShare of searches 36.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. RaphaShare of searches 30%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. CastelliShare of searches 24.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. Pearl IzumiShare of searches 6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  5. BaleafShare of searches 2.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th

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Top bike shorts brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Rapha was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Rapha is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Assos1st
  2. Castelli2nd
  3. Rapha3rd
  4. Lululemon4th
  5. Pearl Izumi5th
  6. Baleaf6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rapha4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Castelli4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Assos3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pearl Izumi3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Baleaf2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lululemon2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bike shorts brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which bike shorts brands compete with Rapha?

Rapha against bike shorts brands worldwide, by month

Share of searches by month for Assos, Rapha, Castelli, Pearl Izumi, Baleaf. The figures are in the table below the chart.

View monthly share of searches table
MonthAssosRaphaCastelliPearl IzumiBaleafLululemon
Oct 202532.6%32.6%26.7%5.4%2%0.71%
Nov 202534.3%34.3%23%5.7%2.1%0.61%
Dec 202534.2%34.2%22.8%5.6%2.5%0.6%
Jan 202632.5%32.5%26.6%5.3%2.4%0.71%
Feb 202630.3%30.3%30.3%6.1%2.2%0.65%
Mar 202636.6%30%24.6%6%2.2%0.65%
Apr 202634.7%28.5%28.5%5.7%2.1%0.62%
May 202632.2%32.2%26.4%6.5%1.9%0.71%
Jun 202636.5%30%24.5%6%2.2%0.8%
Jul 202638.9%31.8%21.4%5.2%1.9%0.7%
Aug 202637.2%30.4%24.9%5%1.8%0.67%
Sep 202636.6%30%24.4%6%2.2%0.8%

  1. 1.Assos

    36.6%

    Held 1st. 165K estimated branded searches, -32.9% vs prior month. Share -0.6 points.

  2. 2.Rapha

    30%

    Held 2nd. 135K estimated branded searches, -32.8% vs prior month. Share -0.4 points.

  3. 3.Castelli

    24.4%

    Held 3rd. 110K estimated branded searches, -33.3% vs prior month. Share -0.5 points.

  4. 4.Pearl Izumi

    6%

    Held 4th. 27.1K estimated branded searches, -18.1% vs prior month. Share +1 points.

  5. 5.Baleaf

    2.2%

    Held 5th. 9.9K estimated branded searches, -18.2% vs prior month. Share +0.4 points.

  6. 6.Lululemon

    0.8%

    Held 6th. 3.6K estimated branded searches, -18.2% vs prior month. Share +0.1 points.

Compare popularity between Rapha and its closest rivals

Every comparison with Rapha

19 comparisons

How has branded search demand for Rapha changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Rapha worldwide fell from 166K to 136K.
  • Across the 12 months ending September 2026, Rapha’s share of searches among bike shorts brands worldwide decreased from 32.6% to 30%.
  • Across the 12 months ending September 2026, Rapha’s share of searches among bike shorts brands worldwide peaked at 34.3% in November 2025 and was lowest at 28.5% in April 2026.

How did search popularity change for bike shorts brands worldwide in September 2026?

4 changes

  1. In September 2026, Pearl Izumi gained share of searches among bike shorts brands worldwide, from 5% to 6%.

  2. In September 2026, Assos lost share of searches among bike shorts brands worldwide, from 37.2% to 36.6%.

  3. In September 2026, Castelli lost share of searches among bike shorts brands worldwide, from 24.9% to 24.4%.

  4. Estimated monthly branded searches for Rapha worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

How are Rapha’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Rapha’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • rapha
  • rapha mtb
  • rapha trail

Do you work for Rapha? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Rapha compete?

Rapha is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Bib shorts brands3rd of 819.5%Show ranking
Cycling jersey brands3rd of 820.6%Show ranking
Cycling shorts2nd of 627.4%Show ranking
Bike shorts brands2nd of 630%Shown above
Long sleeve jersey brands2nd of 530.8%Show ranking
Mountain bike clothing brands7th of 70.2%Show ranking
Creator with pink hair and a pink jacket

Is Rapha your brand?

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