Assos vs Rapha:Which is more popular?
In September 2026, Assos had more branded searches than Rapha among bike shorts brands worldwide. Assos had about 165,000 branded searches, while Rapha had 135,000. Assos made up 36.6% of all bike shorts brand searches we track, and Rapha accounted for 30%. When we asked ChatGPT and Google AI Overviews about bike shorts brands, Rapha appeared in four of the five answers and Assos in three. Assos was mentioned before Rapha in two out of three answers that named either.
Who do people search for more?
Assos, about 22% more searches than Rapha
Who does AI mention more?
Rapha, mentioned in 4 of 5 answers, Assos in 3
Who does AI recommend more?
Assos, named ahead of Rapha in 2 of 3 answers
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Top bike shorts brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Rapha was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Assos was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Assos was listed before Rapha in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Rapha4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Castelli4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Assos3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Pearl Izumi3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Baleaf2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lululemon2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bike shorts brands
5 answers
Asked ChatGPT
“Which bike shorts brand should I buy?”
Asked ChatGPT
“What are the best bike shorts brands?”
Asked ChatGPT
“What's the best bike shorts brand for long distance comfort?”
Searched Google, AI Overview
“best bike shorts”
Searched Google, AI Overview
“bike shorts for men”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Assos or Rapha more popular in search?
This chart shows how often people search Google for Assos and Rapha by name. Each line represents a brand's share of searches for all six bike shorts brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Assos, Rapha. The figures are in the table below the chart.
View monthly share of searches table
| Month | Assos | Rapha | Castelli | Pearl Izumi | Baleaf | Lululemon |
|---|---|---|---|---|---|---|
| Oct 2025 | 32.6% | 32.6% | 26.7% | 5.4% | 2% | 0.71% |
| Nov 2025 | 34.3% | 34.3% | 23% | 5.7% | 2.1% | 0.61% |
| Dec 2025 | 34.2% | 34.2% | 22.8% | 5.6% | 2.5% | 0.6% |
| Jan 2026 | 32.5% | 32.5% | 26.6% | 5.3% | 2.4% | 0.71% |
| Feb 2026 | 30.3% | 30.3% | 30.3% | 6.1% | 2.2% | 0.65% |
| Mar 2026 | 36.6% | 30% | 24.6% | 6% | 2.2% | 0.65% |
| Apr 2026 | 34.7% | 28.5% | 28.5% | 5.7% | 2.1% | 0.62% |
| May 2026 | 32.2% | 32.2% | 26.4% | 6.5% | 1.9% | 0.71% |
| Jun 2026 | 36.5% | 30% | 24.5% | 6% | 2.2% | 0.8% |
| Jul 2026 | 38.9% | 31.8% | 21.4% | 5.2% | 1.9% | 0.7% |
| Aug 2026 | 37.2% | 30.4% | 24.9% | 5% | 1.8% | 0.67% |
| Sep 2026 | 36.6% | 30% | 24.4% | 6% | 2.2% | 0.8% |
How has the Assos and Rapha comparison changed over the last 12 months?
3 findings
- Assos was ahead of Rapha in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Assos’ share of searches among bike shorts brands worldwide moved from 32.6% to 36.6%, and its estimated monthly branded searches held steady at 165K.
- Across the 12 months ending September 2026, Rapha’s share of searches among bike shorts brands worldwide moved from 32.6% to 30%, and its estimated monthly branded searches moved from 165K to 135K.
How did search popularity change for bike shorts brands worldwide in September 2026?
2 changes
In September 2026, Assos lost share of searches among bike shorts brands worldwide, from 37.2% to 36.6%.
Estimated monthly branded searches for Rapha worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Assos’ and Rapha’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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