Brandwave

How popular isLululemon?

In September 2026, people searched for Lululemon by name about 11.1 million times worldwide, an 18.4% decrease from the previous year. These searches made up 0.8% of all global bike shorts brand searches, placing Lululemon sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about bike shorts brands, Lululemon appeared in two of the five answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

Lululemon is the sixth most searched of 6 competitors and the fourth most recommended in AI answers.

  1. AssosShare of searches 36.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. RaphaShare of searches 30%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. CastelliShare of searches 24.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. Pearl IzumiShare of searches 6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  5. LululemonShare of searches 0.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th

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Top bike shorts brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lululemon was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Lululemon is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Assos1st
  2. Castelli2nd
  3. Rapha3rd
  4. Lululemon4th
  5. Pearl Izumi5th
  6. Baleaf6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rapha4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Castelli4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Assos3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pearl Izumi3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Baleaf2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lululemon2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bike shorts brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which bike shorts brands compete with Lululemon?

Lululemon against bike shorts brands worldwide, by month

Share of searches by month for Assos, Rapha, Castelli, Pearl Izumi, Baleaf, Lululemon. The figures are in the table below the chart.

View monthly share of searches table
MonthAssosRaphaCastelliPearl IzumiBaleafLululemon
Oct 202532.6%32.6%26.7%5.4%2%0.71%
Nov 202534.3%34.3%23%5.7%2.1%0.61%
Dec 202534.2%34.2%22.8%5.6%2.5%0.6%
Jan 202632.5%32.5%26.6%5.3%2.4%0.71%
Feb 202630.3%30.3%30.3%6.1%2.2%0.65%
Mar 202636.6%30%24.6%6%2.2%0.65%
Apr 202634.7%28.5%28.5%5.7%2.1%0.62%
May 202632.2%32.2%26.4%6.5%1.9%0.71%
Jun 202636.5%30%24.5%6%2.2%0.8%
Jul 202638.9%31.8%21.4%5.2%1.9%0.7%
Aug 202637.2%30.4%24.9%5%1.8%0.67%
Sep 202636.6%30%24.4%6%2.2%0.8%

  1. 1.Assos

    36.6%

    Held 1st. 165K estimated branded searches, -32.9% vs prior month. Share -0.6 points.

  2. 2.Rapha

    30%

    Held 2nd. 135K estimated branded searches, -32.8% vs prior month. Share -0.4 points.

  3. 3.Castelli

    24.4%

    Held 3rd. 110K estimated branded searches, -33.3% vs prior month. Share -0.5 points.

  4. 4.Pearl Izumi

    6%

    Held 4th. 27.1K estimated branded searches, -18.1% vs prior month. Share +1 points.

  5. 5.Baleaf

    2.2%

    Held 5th. 9.9K estimated branded searches, -18.2% vs prior month. Share +0.4 points.

  6. 6.Lululemon

    0.8%

    Held 6th. 3.6K estimated branded searches, -18.2% vs prior month. Share +0.1 points.

Compare popularity between Lululemon and its closest rivals

Every comparison with Lululemon

32 comparisons

How has branded search demand for Lululemon changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Lululemon worldwide fell from 13.6M to 11.1M.
  • Across the 12 months ending September 2026, Lululemon’s share of searches among bike shorts brands worldwide held steady, from 0.71% to 0.8%.

How did search popularity change for bike shorts brands worldwide in September 2026?

4 changes

  1. In September 2026, Pearl Izumi gained share of searches among bike shorts brands worldwide, from 5% to 6%.

  2. In September 2026, Assos lost share of searches among bike shorts brands worldwide, from 37.2% to 36.6%.

  3. In September 2026, Castelli lost share of searches among bike shorts brands worldwide, from 24.9% to 24.4%.

  4. Estimated monthly branded searches for Rapha worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

How are Lululemon’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Lululemon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • lululemon
  • lululemon bike shorts

Do you work for Lululemon? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Lululemon compete?

Lululemon is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Activewear brands3rd of 1316.6%Show ranking
Sports bra brands3rd of 718.2%Show ranking
Exercise mats3rd of 619.4%Show ranking
Gym clothing brands2nd of 525.6%Show ranking
Leggings2nd of 925.6%Show ranking
Swim shorts brands1st of 971.2%Show ranking
Bike shorts brands6th of 60.8%Shown above
Creator with pink hair and a pink jacket

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