Brandwave

Lululemon vs Pearl Izumi:Which is more popular?

In September 2026, Pearl Izumi had more branded searches than Lululemon among bike shorts brands worldwide. Pearl Izumi had about 27,100 branded searches, while Lululemon had 3,600. Pearl Izumi made up 6% of all bike shorts brand searches we track, and Lululemon accounted for 0.8%. When we asked ChatGPT and Google AI Overviews about bike shorts brands, Pearl Izumi appeared in three of the five answers and Lululemon in two. Pearl Izumi was mentioned before Lululemon in three out of four answers.

Among bike shorts brands worldwide in September 2026

Who do people search for more?

Pearl Izumi, about 8 searches for every 1 for Lululemon

Pearl Izumi 27.1K searchesLululemon 3.6K searches

Who does AI mention more?

Pearl Izumi, mentioned in 3 of 5 answers, Lululemon in 2

Pearl Izumi in 3 of 5Lululemon in 2 of 5

Who does AI recommend more?

Pearl Izumi, named ahead of Lululemon in 3 of 4 answers

Pearl Izumi first in 3Lululemon first in 1

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Top bike shorts brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pearl Izumi was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Lululemon was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Pearl Izumi was listed before Lululemon in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Assos1st
  2. Castelli2nd
  3. Rapha3rd
  4. Lululemon4th
  5. Pearl Izumi5th
  6. Baleaf6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rapha4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Castelli4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Assos3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pearl Izumi3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Baleaf2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lululemon2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bike shorts brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Lululemon or Pearl Izumi more popular in search?

This chart shows how often people search Google for Lululemon and Pearl Izumi by name. Each line represents a brand's share of searches for all six bike shorts brands we track, month by month, from English-language searches worldwide.

Lululemon and Pearl Izumi among bike shorts brands worldwide, by month

Share of searches by month for Pearl Izumi, Lululemon. The figures are in the table below the chart.

View monthly share of searches table
MonthAssosRaphaCastelliPearl IzumiBaleafLululemon
Oct 202532.6%32.6%26.7%5.4%2%0.71%
Nov 202534.3%34.3%23%5.7%2.1%0.61%
Dec 202534.2%34.2%22.8%5.6%2.5%0.6%
Jan 202632.5%32.5%26.6%5.3%2.4%0.71%
Feb 202630.3%30.3%30.3%6.1%2.2%0.65%
Mar 202636.6%30%24.6%6%2.2%0.65%
Apr 202634.7%28.5%28.5%5.7%2.1%0.62%
May 202632.2%32.2%26.4%6.5%1.9%0.71%
Jun 202636.5%30%24.5%6%2.2%0.8%
Jul 202638.9%31.8%21.4%5.2%1.9%0.7%
Aug 202637.2%30.4%24.9%5%1.8%0.67%
Sep 202636.6%30%24.4%6%2.2%0.8%

How has the Lululemon and Pearl Izumi comparison changed over the last 12 months?

3 findings
  • Pearl Izumi was ahead of Lululemon in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Lululemon’s share of searches among bike shorts brands worldwide moved from 0.71% to 0.8%, and its estimated monthly branded searches held steady at 3.6K.
  • Across the 12 months ending September 2026, Pearl Izumi’s share of searches among bike shorts brands worldwide moved from 5.4% to 6%, and its estimated monthly branded searches held steady at 27.1K.

How did search popularity change for bike shorts brands worldwide in September 2026?

1 change

  1. In September 2026, Pearl Izumi gained share of searches among bike shorts brands worldwide, from 5% to 6%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Lululemon’s and Pearl Izumi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lululemon

1 branded search term

  • lululemon bike shorts

Pearl Izumi

1 branded search term

  • pearl izumi

How the Brand Demand Index is measured

Other head-to-heads among bike shorts brands

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