Oakley vs Smith:Which is searched more?
In September 2026, Oakley had more branded searches than Smith among sports sunglasses brands worldwide. Oakley had about 1.5 million branded searches, while Smith had 66,100. Oakley made up 89.2% of all sports sunglasses brand searches we track, and Smith accounted for 3.9%. These are worldwide searches for English-language branded terms.
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Is Oakley or Smith more popular in search?
Compare sunglasses brands offering eyewear for sport and outdoor activities. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Oakley, Smith. The figures are in the table below the chart.
View monthly share of searches table
| Month | Oakley | Smith | Julbo | Rudy Project | Tifosi | 100% |
|---|---|---|---|---|---|---|
| Oct 2025 | 90.2% | 3.5% | 2.9% | 1.9% | 1.1% | 0.46% |
| Nov 2025 | 90.3% | 3.9% | 2.9% | 1.5% | 0.97% | 0.44% |
| Dec 2025 | 90.7% | 4% | 2.9% | 1.3% | 0.8% | 0.36% |
| Jan 2026 | 90.1% | 3.7% | 3.4% | 1.6% | 0.8% | 0.37% |
| Feb 2026 | 88.8% | 4.2% | 3.5% | 1.9% | 1.1% | 0.53% |
| Mar 2026 | 88.9% | 3.7% | 3.5% | 1.9% | 1.4% | 0.65% |
| Apr 2026 | 89.1% | 3.4% | 3.6% | 1.9% | 1.4% | 0.65% |
| May 2026 | 87.7% | 4.1% | 3.7% | 2.3% | 1.7% | 0.64% |
| Jun 2026 | 87.8% | 3.7% | 3.7% | 2.2% | 1.9% | 0.77% |
| Jul 2026 | 87.8% | 4% | 3.7% | 1.9% | 1.9% | 0.65% |
| Aug 2026 | 88.8% | 3.6% | 3.6% | 1.9% | 1.6% | 0.55% |
| Sep 2026 | 89.2% | 3.9% | 3% | 1.9% | 1.4% | 0.54% |
How has the Oakley and Smith comparison changed over the last 12 months?
3 findings
- Oakley was ahead of Smith in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Oakley’s share of searches among sports sunglasses brands worldwide moved from 90.2% to 89.2%, and its estimated monthly branded searches held steady at 1.5M.
- Across the 12 months ending September 2026, Smith’s share of searches among sports sunglasses brands worldwide moved from 3.5% to 3.9%, and its estimated monthly branded searches moved from 57.9K to 66.1K.
How did search popularity change for sports sunglasses brands worldwide in September 2026?
2 changes
Oakley’s share of searches among sports sunglasses brands worldwide has gained ground for 3 months in a row, from 87.8% to 89.2% in September 2026.
In September 2026, Smith rose from 3rd to 2nd among sports sunglasses brands worldwide.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Oakley’s and Smith’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among sports sunglasses brands
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