Julbo vs Smith:Which is more popular?
In September 2026, Smith had more branded searches than Julbo among sports sunglasses brands worldwide. Smith had about 66,100 branded searches, while Julbo had 51,300. Smith made up 3.9% of all sports sunglasses brand searches we track, and Julbo accounted for 3%. When we asked ChatGPT and Google AI Overviews about sports sunglasses brands, Smith appeared in four of the five answers and Julbo in three. Smith was mentioned before Julbo in every answer that named either.
Who do people search for more?
Smith, about 29% more searches than Julbo
Who does AI mention more?
Smith, mentioned in 4 of 5 answers, Julbo in 3
Who does AI recommend more?
Smith, named ahead of Julbo in 4 of 4 answers
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Top sports sunglasses brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Smith was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Julbo was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Smith was listed before Julbo in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Oakley5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Smith4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Tifosi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Julbo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Rudy Project3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
100%2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sports sunglasses brands
5 answers
Asked ChatGPT
“Which sports sunglasses brand should I buy?”
Asked ChatGPT
“What are the best sports sunglasses brands?”
Asked ChatGPT
“What's the best sports sunglasses brand for running and cycling?”
Searched Google, AI Overview
“sports sunglasses brands”
Searched Google, AI Overview
“best sports sunglasses”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Julbo or Smith more popular in search?
This chart shows how often people search Google for Julbo and Smith by name. Each line represents a brand's share of searches for all six sports sunglasses brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Smith, Julbo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Oakley | Smith | Julbo | Rudy Project | Tifosi | 100% |
|---|---|---|---|---|---|---|
| Oct 2025 | 90.2% | 3.5% | 2.9% | 1.9% | 1.1% | 0.46% |
| Nov 2025 | 90.3% | 3.9% | 2.9% | 1.5% | 0.97% | 0.44% |
| Dec 2025 | 90.7% | 4% | 2.9% | 1.3% | 0.8% | 0.36% |
| Jan 2026 | 90.1% | 3.7% | 3.4% | 1.6% | 0.8% | 0.37% |
| Feb 2026 | 88.8% | 4.2% | 3.5% | 1.9% | 1.1% | 0.53% |
| Mar 2026 | 88.9% | 3.7% | 3.5% | 1.9% | 1.4% | 0.65% |
| Apr 2026 | 89.1% | 3.4% | 3.6% | 1.9% | 1.4% | 0.65% |
| May 2026 | 87.7% | 4.1% | 3.7% | 2.3% | 1.7% | 0.64% |
| Jun 2026 | 87.8% | 3.7% | 3.7% | 2.2% | 1.9% | 0.77% |
| Jul 2026 | 87.8% | 4% | 3.7% | 1.9% | 1.9% | 0.65% |
| Aug 2026 | 88.8% | 3.6% | 3.6% | 1.9% | 1.6% | 0.55% |
| Sep 2026 | 89.2% | 3.9% | 3% | 1.9% | 1.4% | 0.54% |
How has the Julbo and Smith comparison changed over the last 12 months?
3 findings
- The lead changed hands 6 times in the 12 months ending September 2026: Julbo took it in April 2026, Smith took it in May 2026, Julbo took it in June 2026, Smith took it in July 2026, Julbo took it in August 2026, Smith took it in September 2026.
- Across the 12 months ending September 2026, Julbo’s share of searches among sports sunglasses brands worldwide moved from 2.9% to 3%, and its estimated monthly branded searches moved from 47.9K to 51.3K.
- Across the 12 months ending September 2026, Smith’s share of searches among sports sunglasses brands worldwide moved from 3.5% to 3.9%, and its estimated monthly branded searches moved from 57.9K to 66.1K.
How did search popularity change for sports sunglasses brands worldwide in September 2026?
2 changes
In September 2026, Julbo lost share of searches among sports sunglasses brands worldwide, from 3.6% to 3%.
In September 2026, Smith rose from 3rd to 2nd among sports sunglasses brands worldwide.
How are branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using Julbo’s and Smith’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among sports sunglasses brands
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