Brandwave

Carrera vs Persol:Which is more popular?

In September 2026, Persol had more branded searches than Carrera among sunglasses brands worldwide. Persol had about 135,000 branded searches, while Carrera had 9,900. Persol made up 3.1% of all sunglasses brand searches we track, and Carrera accounted for 0.23%. When we asked ChatGPT and Google AI Overviews about sunglasses brands, Persol appeared in two of the four answers and Carrera in none.

Among sunglasses brands worldwide in September 2026

Who do people search for more?

Persol, about 14 searches for every 1 for Carrera

Persol 135K searchesCarrera 9.9K searches

Who does AI mention more?

Persol, mentioned in 2 of 4 answers, Carrera in 0

Persol in 2 of 4Carrera in 0 of 4

Who does AI recommend more?

Persol, the only one of the two named

Persol first in 2Carrera never named

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Top sunglasses brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Persol was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Carrera did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ray-Ban1st
  2. Oakley2nd
  3. Persol3rd
  4. Maui Jim4th
  5. Goodr5th
  6. Quay–
  7. Bollé–
  8. Carrera–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ray-Ban4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Oakley3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Maui Jim2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Goodr2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Persol2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Quay0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bollé0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Carrera0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about sunglasses brands

4 answers
  • Asked ChatGPT

    “Which sunglasses brand should I buy?”

    1. 1Ray-Ban
    2. 2Oakley
    3. 3Maui Jim
    4. 4Persol
    5. 5Goodr
  • Asked ChatGPT

    “What are the best sunglasses brands?”

    1. 1Ray-Ban
    2. 2Persol
    3. 3Maui Jim
    4. 4Oakley
    5. 5Goodr
  • Asked ChatGPT

    “What's the best sunglasses brand for everyday eye protection?”

    1. 1Ray-Ban
    2. 2Oakley
  • Searched Google, AI Overview

    “polarised sunglasses”

    1. 1Ray-Ban
  • Searched Google, AI Overview

    “men's sunglasses”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Carrera or Persol more popular in search?

This chart shows how often people search Google for Carrera and Persol by name. Each line represents a brand's share of searches for all eight sunglasses brands we track, month by month, from English-language searches worldwide.

Carrera and Persol among sunglasses brands worldwide, by month

Share of searches by month for Persol, Carrera. The figures are in the table below the chart.

View monthly share of searches table
MonthRay-BanOakleyMaui JimGoodrPersolQuayBolléCarrera
Oct 202547.7%39.1%3.5%2.9%2.9%2.4%1.3%0.26%
Nov 202552.8%35.3%3.2%3.2%2.1%2.1%1.2%0.19%
Dec 202553.2%35.5%3.2%2.6%2.1%2.1%0.96%0.23%
Jan 202648.6%39.7%2.9%2.4%2.9%2%1.3%0.26%
Feb 202652.6%35.2%3.2%2.6%2.6%2.1%1.4%0.23%
Mar 202651.7%34.5%3.8%3.8%2.5%2.5%0.93%0.23%
Apr 202655.9%30.6%4.1%3.4%2.8%2.3%0.83%0.2%
May 202655.1%30.1%4%4%2.7%2.7%1%0.2%
Jun 202654.3%29.7%4.9%4%2.7%3.3%0.98%0.2%
Jul 202654.8%29.9%4.9%4%2.7%2.7%0.81%0.2%
Aug 202651.8%34.6%4.7%3.1%2.6%2.1%0.94%0.23%
Sep 202651.8%34.7%3.8%3.1%3.1%2.1%1.1%0.23%

How has the Carrera and Persol comparison changed over the last 12 months?

3 findings
  • Persol was ahead of Carrera in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Carrera’s share of searches among sunglasses brands worldwide moved from 0.26% to 0.23%, and its estimated monthly branded searches held steady at 9.9K.
  • Across the 12 months ending September 2026, Persol’s share of searches among sunglasses brands worldwide moved from 2.9% to 3.1%, and its estimated monthly branded searches moved from 110K to 135K.

How did search popularity change for sunglasses brands worldwide in September 2026?

1 change
  1. In September 2026, Persol gained share of searches among sunglasses brands worldwide, from 2.6% to 3.1%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Carrera’s and Persol’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Carrera

1 branded search term

  • carrera glasses

Persol

1 branded search term

  • persol

How the Brand Demand Index is measured

Other head-to-heads among sunglasses brands

Creator with pink hair and a pink jacket

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