How popular isPersol?
In September 2026, people searched for Persol by name about 135,000 times worldwide, a 22.7% increase from the previous year. These searches made up 1.6% of all global sunglass brand searches, placing Persol sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about sunglass brands, Persol appeared in two of the five answers and was the fourth most recommended of the six.
Persol is the sixth most searched of 6 competitors and the fourth most recommended in AI answers.
GucciShare of searches 31.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
Ray-BanShare of searches 26%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
PradaShare of searches 21.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
OakleyShare of searches 17.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
PersolShare of searches 1.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
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Top sunglass brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Persol was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Persol is the fourth most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ray-Ban5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Oakley4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Maui Jim3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Persol2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Gucci1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Prada0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sunglass brands
5 answers
Asked ChatGPT
“Which sunglass brand should I buy?”
Asked ChatGPT
“What are the best sunglass brands?”
Asked ChatGPT
“What's the best sunglass brand for everyday eye protection?”
Searched Google, AI Overview
“polarised sunglasses”
Searched Google, AI Overview
“men's sunglasses”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Which sunglass brands compete with Persol?
Share of searches by month for Gucci, Ray-Ban, Prada, Oakley, Persol. The figures are in the table below the chart.
View monthly share of searches table
| Month | Gucci | Ray-Ban | Prada | Oakley | Maui Jim | Persol |
|---|---|---|---|---|---|---|
| Oct 2025 | 36.6% | 20% | 24.4% | 16.4% | 1.5% | 1.2% |
| Nov 2025 | 32.1% | 26.3% | 21.5% | 17.5% | 1.6% | 1.1% |
| Dec 2025 | 35% | 23.5% | 23.5% | 15.7% | 1.4% | 0.94% |
| Jan 2026 | 33.7% | 22.6% | 22.6% | 18.4% | 1.4% | 1.4% |
| Feb 2026 | 32% | 26.2% | 21.4% | 17.5% | 1.6% | 1.3% |
| Mar 2026 | 33.2% | 27.2% | 18.1% | 18.1% | 2% | 1.3% |
| Apr 2026 | 30% | 30% | 20% | 16.4% | 2.2% | 1.5% |
| May 2026 | 30% | 30% | 20% | 16.4% | 2.2% | 1.5% |
| Jun 2026 | 26.8% | 32.8% | 17.9% | 17.9% | 2.9% | 1.6% |
| Jul 2026 | 26.8% | 32.8% | 17.9% | 17.9% | 2.9% | 1.6% |
| Aug 2026 | 28.8% | 28.8% | 19.2% | 19.2% | 2.6% | 1.4% |
| Sep 2026 | 31.8% | 26% | 21.3% | 17.4% | 1.9% | 1.6% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 31.8% | 2.7M | 0% | +3 points | |
| 2, held 2nd | 26% | 2.2M | -18.2% | -2.8 points | |
| 3, moved from 4th to 3rd | 21.3% | 1.8M | 0% | +2 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 17.4% | 1.5M | -18% | -1.8 pointsmoved from 3rd to 4th | |
| 5, held 5th | 1.9% | 165K | -32.9% | -0.7 points | |
| 6, held 6th | 1.6% | 135K | 0% | +0.2 points |
1.
Gucci31.8%
Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share +3 points.
2.
Ray-Ban26%
Held 2nd. 2.2M estimated branded searches, -18.2% vs prior month. Share -2.8 points.
3.
Prada21.3%
Moved from 4th to 3rd. 1.8M estimated branded searches, 0% vs prior month. Share +2 points.
4.
Oakley17.4%
Moved from 3rd to 4th. 1.5M estimated branded searches, -18% vs prior month. Share -1.8 points.
5.
Maui Jim1.9%
Held 5th. 165K estimated branded searches, -32.9% vs prior month. Share -0.7 points.
6.
Persol1.6%
Held 6th. 135K estimated branded searches, 0% vs prior month. Share +0.2 points.
Compare popularity between Persol and its closest rivals
Every comparison with Persol
9 comparisons
How has branded search demand for Persol changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Persol worldwide rose from 110K to 135K.
- Across the 12 months ending September 2026, Persol’s share of searches among sunglass brands worldwide held steady, from 1.2% to 1.6%.
How did search popularity change for sunglass brands worldwide in September 2026?
6 changes
In September 2026, Prada overtook Oakley to rank 3rd among sunglass brands worldwide, with 21.3% of the searches.
In September 2026, Gucci gained share of searches among sunglass brands worldwide, from 28.8% to 31.8%.
In September 2026, Ray-Ban lost share of searches among sunglass brands worldwide, from 28.8% to 26%.
In September 2026, Oakley lost share of searches among sunglass brands worldwide, from 19.2% to 17.4%.
In September 2026, Maui Jim lost share of searches among sunglass brands worldwide, from 2.6% to 1.9%.
Estimated monthly branded searches for Persol worldwide rose 22.7% over 12 measured months, from 110K to 135K in September 2026.
How are Persol’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Persol’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- persol
Who owns Persol?
Persol is owned by EssilorLuxottica. Brandwave does not track any other brands owned by EssilorLuxottica.
Do you work for Persol? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Persol compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Sunglass brands | 6th of 6 | 1.6% | Shown above |
| Sunglasses brands | 5th of 8 | 3.1% | Show ranking |
Is Persol your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.