Gucci vs Prada:Which is more popular?
In September 2026, Prada had more branded searches than Gucci among sunglasses brands worldwide. Prada had about 369,000 branded searches, while Gucci had 175,000. Prada made up 7.6% of all sunglasses brand searches we track, and Gucci accounted for 3.6%. When we asked ChatGPT and Google AI Overviews about sunglasses brands, neither Gucci nor Prada appeared in any of the four answers.
Who do people search for more?
Prada, about 2 searches for every 1 for Gucci
Who does AI mention more?
Both were mentioned in 0 of 4 answers.
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Top sunglasses brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, neither Gucci nor Prada showed up in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Ray-Ban4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Oakley3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Maui Jim2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Goodr2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Persol2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Prada0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Gucci0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Quay0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Carrera0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Bollé0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about sunglasses brands
4 answers
Asked ChatGPT
“Which sunglasses brand should I buy?”
Asked ChatGPT
“What are the best sunglasses brands?”
Asked ChatGPT
“What's the best sunglasses brand for everyday eye protection?”
Searched Google, AI Overview
“polarised sunglasses”
Searched Google, AI Overview
“men's sunglasses”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Gucci or Prada more popular in search?
This chart shows how often people search Google for Gucci and Prada by name. Each line represents a brand's share of searches for all ten sunglasses brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Prada, Gucci. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ray-Ban | Oakley | Prada | Gucci | Maui Jim | Goodr | Persol | Quay | Carrera | Bollé |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.8% | 34.3% | 8.4% | 4% | 3.1% | 2.5% | 2.5% | 2.1% | 1.1% | 0.24% |
| Nov 2025 | 47.9% | 32% | 6.4% | 3% | 2.9% | 2.9% | 1.9% | 1.9% | 0.87% | 0.18% |
| Dec 2025 | 48% | 32.1% | 6.5% | 3.1% | 2.9% | 2.4% | 1.9% | 1.9% | 1.1% | 0.18% |
| Jan 2026 | 43.5% | 35.6% | 7.2% | 3.4% | 2.6% | 2.1% | 2.6% | 1.8% | 0.97% | 0.2% |
| Feb 2026 | 47.4% | 31.8% | 6.4% | 3.7% | 2.9% | 2.3% | 2.3% | 1.9% | 1.1% | 0.22% |
| Mar 2026 | 45.8% | 30.6% | 7.6% | 3.5% | 3.4% | 3.4% | 2.3% | 2.3% | 1% | 0.21% |
| Apr 2026 | 50.3% | 27.5% | 6.8% | 3.2% | 3.7% | 3% | 2.5% | 2% | 0.92% | 0.19% |
| May 2026 | 48.5% | 26.5% | 8% | 3.7% | 3.6% | 3.6% | 2.4% | 2.4% | 1.1% | 0.22% |
| Jun 2026 | 48.5% | 26.5% | 6.5% | 3.7% | 4.4% | 3.6% | 2.4% | 2.9% | 1.3% | 0.22% |
| Jul 2026 | 48.8% | 26.6% | 6.6% | 3.7% | 4.4% | 3.6% | 2.4% | 2.4% | 1.3% | 0.23% |
| Aug 2026 | 45.9% | 30.7% | 7.6% | 3.5% | 4.1% | 2.8% | 2.3% | 1.8% | 1% | 0.26% |
| Sep 2026 | 45.9% | 30.7% | 7.6% | 3.6% | 3.4% | 2.8% | 2.8% | 1.9% | 1.2% | 0.21% |
Prada and Gucci sell other things too, so only their searches that name this product count here, like “prada sunglasses”.
How has the Gucci and Prada comparison changed over the last 12 months?
3 findings
- Prada was ahead of Gucci in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gucci’s share of searches among sunglasses brands worldwide moved from 4% to 3.6%, and its estimated monthly branded searches moved from 173K to 175K.
- Across the 12 months ending September 2026, Prada’s share of searches among sunglasses brands worldwide moved from 8.4% to 7.6%, and its estimated monthly branded searches held steady at 369K.
How did search popularity change for sunglasses brands worldwide in September 2026?
1 change
In September 2026, Gucci rose from 5th to 4th among sunglasses brands worldwide.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Gucci’s and Prada’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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