Lo & Sons vs Michael Kors:Which is more popular?
In September 2026, Lo & Sons had more branded searches than Michael Kors among tote bag brands worldwide. Lo & Sons had about 9,900 branded searches, while Michael Kors had 8,100. Lo & Sons made up 0.77% of all tote bag brand searches we track, and Michael Kors accounted for 0.63%. When we asked ChatGPT and Google AI Overviews about tote bag brands, neither Lo & Sons nor Michael Kors appeared in any of the five answers.
Who do people search for more?
Lo & Sons, about 22% more searches than Michael Kors
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top tote bag brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Lo & Sons nor Michael Kors showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
L.L.Bean1st
Longchamp2nd
Baggu3rd
Marc Jacobs4th
Cuyana5th
Kate Spade6th
Tory Burch7th
Dagne Dover8th- +3 more
- Lo & Sons–
Michael Kors–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Baggu3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Marc Jacobs3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- L.L.Bean3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Cuyana3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Longchamp2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Dagne Dover2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Goyard1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Tory Burch1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lo & Sons0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Michael Kors0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tote bag brands
5 answers
Asked ChatGPT
“Which tote bag brand should I buy?”
Asked ChatGPT
“What are the best tote bag brands?”
Asked ChatGPT
“What's the best tote bag for carrying a laptop to work?”
Searched Google, AI Overview
“tote bag”
Searched Google, AI Overview
“work tote”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is Lo & Sons or Michael Kors more popular in search?
This chart shows how often people search Google for Lo & Sons and Michael Kors by name. Each line represents a brand's share of searches for all 13 tote bag brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Lo & Sons, Michael Kors. The figures are in the table below the chart.
View monthly share of searches table
| Month | Baggu | Longchamp | Coach | Marc Jacobs | Goyard | L.L.Bean | Tory Burch | Kate Spade | Lululemon | Lo & Sons | Michael Kors | Cuyana | Dagne Dover |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 23.4% | 16.3% | 15.6% | 22.7% | 8.6% | 4.7% | 3.8% | 1.2% | 0.94% | 0.77% | 0.63% | 0.94% | 0.51% |
| Nov 2025 | 27.7% | 18% | 12.4% | 19.7% | 10.2% | 5.6% | 1.4% | 1.4% | 1.1% | 1.1% | 0.75% | 0.5% | 0.27% |
| Dec 2025 | 23.4% | 18.5% | 15.6% | 21.4% | 8.6% | 4.7% | 1.7% | 1.1% | 1.1% | 0.94% | 0.77% | 1.1% | 0.94% |
| Jan 2026 | 28.2% | 18.3% | 15.4% | 18.3% | 8.4% | 4.6% | 1.7% | 1.1% | 1.4% | 0.93% | 0.76% | 0.51% | 0.41% |
| Feb 2026 | 32.2% | 17.1% | 14.5% | 17.1% | 7.9% | 4.3% | 1.6% | 1.1% | 1.3% | 1.1% | 1.1% | 0.47% | 0.25% |
| Mar 2026 | 33.4% | 14.5% | 14.9% | 17.7% | 8.2% | 5.5% | 1.3% | 1.1% | 1.1% | 0.9% | 0.6% | 0.49% | 0.22% |
| Apr 2026 | 29.5% | 15.7% | 13.2% | 18.1% | 8.8% | 8.8% | 1.5% | 1.2% | 0.97% | 0.97% | 0.65% | 0.43% | 0.23% |
| May 2026 | 31.4% | 13.6% | 11.5% | 19.2% | 9.4% | 9.4% | 1.3% | 1.3% | 0.84% | 0.84% | 0.56% | 0.46% | 0.25% |
| Jun 2026 | 28.9% | 15.3% | 12.9% | 17.7% | 10.6% | 8.6% | 1.4% | 1.2% | 1.2% | 0.78% | 0.64% | 0.52% | 0.23% |
| Jul 2026 | 27.3% | 15.5% | 18.2% | 13.7% | 10% | 10% | 1.3% | 0.9% | 1.1% | 0.73% | 0.6% | 0.49% | 0.18% |
| Aug 2026 | 29.3% | 18.9% | 19.6% | 12% | 8.8% | 5.9% | 1.4% | 0.96% | 1.2% | 0.64% | 0.64% | 0.53% | 0.19% |
| Sep 2026 | 28.5% | 18.5% | 15.5% | 14.3% | 10.4% | 7% | 1.4% | 1.1% | 1.1% | 0.77% | 0.63% | 0.51% | 0.19% |
Michael Kors sells other things too, so only its searches that name this product count here, like “michael kors tote”.
How has the Lo & Sons and Michael Kors comparison changed over the last 12 months?
3 findings
- Lo & Sons was ahead of Michael Kors in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Lo & Sons’ share of searches among tote bag brands worldwide held steady at 0.77%, and its estimated monthly branded searches held steady at 9.9K.
- Across the 12 months ending September 2026, Michael Kors’ share of searches among tote bag brands worldwide held steady at 0.63%, and its estimated monthly branded searches held steady at 8.1K.
How did search popularity change for tote bag brands worldwide in September 2026?
0 changes
Neither Lo & Sons nor Michael Kors moved beyond provider rounding among tote bag brands in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Lo & Sons’ and Michael Kors’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lo & Sons
1 branded search term
- lo and sons
Michael Kors
1 branded search term
- michael kors tote
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