Brandwave

Eberjey vs Petite Plume:Which is more popular?

In September 2026, Eberjey and Petite Plume were level in searches among sleepwear brands worldwide, with an estimated 49.5K branded searches each, at 11.3% of the total each. When we asked ChatGPT and Google AI Overviews about sleepwear brands, Eberjey appeared in four of the five answers and Petite Plume in one. Eberjey was mentioned before Petite Plume in every answer that named either.

Among sleepwear brands worldwide in September 2026

Who do people search for more?

Eberjey and Petite Plume are searched for about as often as each other.

Eberjey 49.5K searchesPetite Plume 49.5K searches

Who does AI mention more?

Eberjey, mentioned in 4 of 5 answers, Petite Plume in 1

Eberjey in 4 of 5Petite Plume in 1 of 5

Who does AI recommend more?

Eberjey, named ahead of Petite Plume in 4 of 4 answers

Eberjey first in 4Petite Plume never first

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Top sleepwear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Eberjey was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Petite Plume was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Eberjey was listed before Petite Plume in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lake Pajamas1st
  2. Eberjey2nd
  3. Cozy Earth3rd
  4. SKIMS4th
  5. Printfresh5th
  6. Quince6th
  7. Petite Plume7th
  8. Lunya8th
  9. Peter Alexander–
  10. Derek Rose–
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lake Pajamas5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Eberjey4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Printfresh2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cozy Earth2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Quince2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Petite Plume1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SKIMS1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lunya1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Peter Alexander0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Derek Rose0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about sleepwear brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is Eberjey or Petite Plume more popular in search?

This chart shows how often people search Google for Eberjey and Petite Plume by name. Each line represents a brand's share of searches for all 14 sleepwear brands we track, month by month, from English-language searches worldwide.

Eberjey and Petite Plume among sleepwear brands worldwide, by month

Share of searches by month for Eberjey, Petite Plume. The figures are in the table below the chart.

View monthly share of searches table
MonthLake PajamasPeter AlexanderEberjeyPetite PlumePrintfreshSKIMSDerek RoseCozy EarthLunyaPapinellePJ SalvageBedHead PajamasDesmond & DempseyQuince
Oct 202516.2%18.1%13.3%10.8%7.3%7.3%4%4%4.9%2.7%4.9%3.2%2.7%0.83%
Nov 202519.3%14.4%13%10.6%4.8%15.8%2.1%5.8%3.2%1.7%4.8%1.7%2.1%0.7%
Dec 202516.7%16.2%11.2%9.2%5%16.7%2.7%7.5%3.4%2.3%4.1%1.8%2.3%0.99%
Jan 202620%14.3%9%9%7.4%11%7.4%4.9%4.9%2.7%4%2.2%2.2%0.96%
Feb 202621%12.2%9.4%9.4%6.3%14%5.1%5.1%5.1%2.8%4.2%1.9%2.3%1.2%
Mar 202616.8%20.9%9.2%9.2%7.5%11.3%4.1%3.4%5%3.4%3.4%2.3%2.8%0.77%
Apr 202618.4%16.8%10%8.2%10%8.2%4.5%4.5%5.5%4.5%3.7%2.5%2.5%0.81%
May 202616.8%18.8%11.2%9.2%11.2%6.2%4.1%4.1%6.2%4.1%2.7%2.2%2.2%0.89%
Jun 202618.9%21.1%10.3%8.4%8.4%5.7%4.6%4.6%4.6%3.8%3.1%2.5%3.1%0.8%
Jul 202627.8%11.4%10.2%6.8%8.3%12.4%3.7%4.6%3.7%3%3%2%2%0.93%
Aug 202617.2%14.9%11.5%9.4%11.5%9.4%5.2%3.4%4.2%3.4%3.4%2.3%2.8%1.3%
Sep 202616.9%12.6%11.3%11.3%11.3%9.3%6.2%4.1%4.1%3.4%3.4%2.8%2.3%1%

How has the Eberjey and Petite Plume comparison changed over the last 12 months?

3 findings
  • Eberjey was ahead of Petite Plume in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Eberjey’s share of searches among sleepwear brands worldwide moved from 13.3% to 11.3%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
  • Across the 12 months ending September 2026, Petite Plume’s share of searches among sleepwear brands worldwide moved from 10.8% to 11.3%, and its estimated monthly branded searches held steady at 49.5K.

How did search popularity change for sleepwear brands worldwide in September 2026?

2 changes

  1. In September 2026, Petite Plume overtook Printfresh to rank 4th among sleepwear brands worldwide, with 11.3% of the searches.

  2. Estimated monthly branded searches for Eberjey worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Eberjey’s and Petite Plume’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Eberjey

1 branded search term

  • eberjey

Petite Plume

1 branded search term

  • petite plume

How the Brand Demand Index is measured

Other head-to-heads among sleepwear brands

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