Acne Studios vs Schott:Which is more popular?
In September 2026, Schott had more branded searches than Acne Studios among leather jacket brands worldwide. Schott had about 110,000 branded searches, while Acne Studios had 18,100. Schott made up 6.8% of all leather jacket brand searches we track, and Acne Studios accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about leather jacket brands, Schott appeared in all five answers and Acne Studios in none.
Who do people search for more?
Schott, about 6 searches for every 1 for Acne Studios
Who does AI mention more?
Schott, mentioned in every answer we collected
Who does AI recommend more?
Schott, the only one of the two named
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Top leather jacket brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Schott appeared in all five answers. Acne Studios did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
AllSaints5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Schott5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Saint Laurent4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Thursday Boot Company3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Vanson Leathers2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Buffalo Jackson Trading Co2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
The Jacket Maker2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Belstaff1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Acne Studios0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about leather jacket brands
5 answers
Asked ChatGPT
“Which leather jacket brand should I buy?”
Asked ChatGPT
“What are the best leather jacket brands?”
Asked ChatGPT
“What's the best leather jacket brand for everyday wear?”
Searched Google, AI Overview
“leather jacket brands”
Searched Google, AI Overview
“men's leather jacket brand”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Acne Studios or Schott more popular in search?
This chart shows how often people search Google for Acne Studios and Schott by name. Each line represents a brand's share of searches for all nine leather jacket brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Schott, Acne Studios. The figures are in the table below the chart.
View monthly share of searches table
| Month | Saint Laurent | AllSaints | Belstaff | Schott | Thursday Boot Company | Vanson Leathers | Acne Studios | Buffalo Jackson Trading Co | The Jacket Maker |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 56.4% | 17% | 9.3% | 9.3% | 5.1% | 1.4% | 0.68% | 0.37% | 0.46% |
| Nov 2025 | 51.4% | 18.9% | 10.3% | 10.3% | 5.7% | 1.6% | 0.76% | 0.51% | 0.51% |
| Dec 2025 | 58.4% | 14.4% | 9.6% | 7.9% | 6.5% | 1.4% | 0.87% | 0.58% | 0.39% |
| Jan 2026 | 58.5% | 14.4% | 7.9% | 9.6% | 6.4% | 1.5% | 0.87% | 0.47% | 0.39% |
| Feb 2026 | 60.1% | 14.7% | 8% | 8% | 5.4% | 2.2% | 0.88% | 0.39% | 0.32% |
| Mar 2026 | 63.3% | 15.6% | 7% | 7% | 3.8% | 1.9% | 0.94% | 0.28% | 0.34% |
| Apr 2026 | 65.3% | 16.1% | 5.9% | 5.9% | 3.9% | 1.3% | 0.97% | 0.29% | 0.35% |
| May 2026 | 65.1% | 16% | 5.9% | 5.9% | 3.9% | 1.6% | 0.96% | 0.29% | 0.29% |
| Jun 2026 | 62.6% | 18.7% | 6.9% | 5.6% | 3.1% | 1.5% | 0.92% | 0.27% | 0.33% |
| Jul 2026 | 68.5% | 16.9% | 4.1% | 5.1% | 2.8% | 1.1% | 1% | 0.25% | 0.3% |
| Aug 2026 | 66.3% | 16.3% | 4.9% | 4.9% | 4% | 2% | 0.98% | 0.36% | 0.29% |
| Sep 2026 | 61.9% | 15.2% | 6.8% | 6.8% | 5.6% | 1.9% | 1.1% | 0.33% | 0.33% |
How has the Acne Studios and Schott comparison changed over the last 12 months?
3 findings
- Schott was ahead of Acne Studios in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Acne Studios’ share of searches among leather jacket brands worldwide moved from 0.68% to 1.1%, and its estimated monthly branded searches moved from 12.1K to 18.1K.
- Across the 12 months ending September 2026, Schott’s share of searches among leather jacket brands worldwide moved from 9.3% to 6.8%, and its estimated monthly branded searches moved from 165K to 110K.
How did search popularity change for leather jacket brands worldwide in September 2026?
2 changes
In September 2026, Schott gained share of searches among leather jacket brands worldwide, from 4.9% to 6.8%.
Estimated monthly branded searches for Acne Studios worldwide rose 49.6% over 12 measured months, from 12.1K to 18.1K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Acne Studios’ and Schott’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Acne Studios
2 branded search terms
- acne studios
- acnestudios
Schott
1 branded search term
- schott
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