Brandwave

The Jacket Maker vs Vanson Leathers:Which is searched more?

In September 2026, Vanson Leathers had more branded searches than The Jacket Maker among leather jacket brands worldwide. Vanson Leathers had about 30,000 branded searches, while The Jacket Maker had 5,400. Vanson Leathers made up 1.9% of all leather jacket brand searches we track, and The Jacket Maker accounted for 0.33%. These are worldwide searches for English-language branded terms.

Share of searches among leather jacket brands worldwide in September 2026Is The Jacket Maker or Vanson Leathers more popular in search?
The Jacket Maker0.33%5.4K searches
vs
Vanson Leathers1.9%30K searches

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Is The Jacket Maker or Vanson Leathers more popular in search?

Compare the leather jacket brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

The Jacket Maker and Vanson Leathers among leather jacket brands worldwide, by month

Share of searches by month for Vanson Leathers, The Jacket Maker. The figures are in the table below the chart.

View monthly share of searches table
MonthSaint LaurentAllSaintsBelstaffSchottThursday Boot CompanyVanson LeathersAcne StudiosBuffalo Jackson Trading CoThe Jacket Maker
Oct 202556.4%17%9.3%9.3%5.1%1.4%0.68%0.37%0.46%
Nov 202551.4%18.9%10.3%10.3%5.7%1.6%0.76%0.51%0.51%
Dec 202558.4%14.4%9.6%7.9%6.5%1.4%0.87%0.58%0.39%
Jan 202658.5%14.4%7.9%9.6%6.4%1.5%0.87%0.47%0.39%
Feb 202660.1%14.7%8%8%5.4%2.2%0.88%0.39%0.32%
Mar 202663.3%15.6%7%7%3.8%1.9%0.94%0.28%0.34%
Apr 202665.3%16.1%5.9%5.9%3.9%1.3%0.97%0.29%0.35%
May 202665.1%16%5.9%5.9%3.9%1.6%0.96%0.29%0.29%
Jun 202662.6%18.7%6.9%5.6%3.1%1.5%0.92%0.27%0.33%
Jul 202668.5%16.9%4.1%5.1%2.8%1.1%1%0.25%0.3%
Aug 202666.3%16.3%4.9%4.9%4%2%0.98%0.36%0.29%
Sep 202661.9%15.2%6.8%6.8%5.6%1.9%1.1%0.33%0.33%

How has the The Jacket Maker and Vanson Leathers comparison changed over the last 12 months?

3 findings

How did search popularity change for leather jacket brands worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Vanson Leathers worldwide rose 19.5% over 12 measured months, from 25.1K to 30K in September 2026.

  2. Estimated monthly branded searches for The Jacket Maker worldwide fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using The Jacket Maker’s and Vanson Leathers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

The Jacket Maker

2 branded search terms

  • the jacket maker
  • thejacketmaker

Vanson Leathers

2 branded search terms

  • vanson jacket
  • vanson leathers

How the Brand Demand Index is measured

Other head-to-heads among leather jacket brands

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