Brandwave

How popular isO'Neill in search?

In September 2026, there were an estimated 248K branded searches for O'Neill worldwide which held steady over the last 12 months. O'Neill holds 8.3% estimated Share of Search among board Shorts brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Patagonia91.7%
  2. O'Neill8.3%
  3. Roxy0.04%
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Which board Shorts brands compete with O'Neill?

O'Neill against board Shorts brands worldwide, by month

Share of Search by month for Patagonia, O'Neill. The figures are in the table below the chart.

View monthly share of search table
MonthPatagoniaO'NeillRoxy
Oct 202594.2%5.7%0.04%
Nov 202594.2%5.7%0.05%
Dec 202593.1%6.9%0.04%
Jan 202693.1%6.9%0.04%
Feb 202693.1%6.9%0.03%
Mar 202691.7%8.3%0.03%
Apr 202691.6%8.3%0.03%
May 202690%10%0.04%
Jun 202690%10%0.04%
Jul 202688%11.9%0.04%
Aug 202690%10%0.04%
Sep 202691.7%8.3%0.04%

  1. 1.Patagonia

    91.7%

    Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share +1.7 points.

  2. 2.O'Neill

    8.3%

    Held 2nd. 248K estimated branded searches, -18.4% vs prior month. Share -1.7 points.

  3. 3.Roxy

    0.04%

    Held 3rd. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between O'Neill and its closest rivals

Every comparison with O'Neill

How has branded search demand for O'Neill changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for O'Neill worldwide held steady at 248K.
  • Across the 12 months ending September 2026, O'Neill’s estimated Share of Search among board Shorts brands worldwide increased from 5.7% to 8.3%.
  • Across the 12 months ending September 2026, O'Neill’s estimated Share of Search among board Shorts brands worldwide peaked at 11.9% in July 2026 and was lowest at 5.7% in October 2025.

How did search popularity change for board Shorts brands worldwide in September 2026?

  1. In September 2026, Patagonia gained estimated Share of Search among board Shorts brands worldwide, from 90% to 91.7%.

  2. In September 2026, O'Neill lost estimated Share of Search among board Shorts brands worldwide, from 10% to 8.3%.

  3. Estimated monthly branded searches for Roxy worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

Where does O'Neill compete?

O'Neill is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Board Shorts brands2nd of 38.3%Shown above
Surf brands3rd of 617.1%Show ranking
Wetsuit brands3rd of 719.2%Show ranking
Rash vests3rd of 619.7%Show ranking
Wetsuit accessory brands2nd of 628.2%Show ranking
Drysuit brands1st of 589.2%Show ranking

How is O'Neill measured?

Brandwave collects information about searches that people make online using O'Neill’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • o neill
  • oneill surf

Do you work for O'Neill? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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