Level Six vs O'Neill:Which is more popular?
In September 2026, O'Neill had more branded searches than Level Six among drysuit brands worldwide. O'Neill had about 246,000 branded searches, while Level Six had 390. O'Neill made up 87.4% of all drysuit brand searches we track, and Level Six accounted for 0.14%. When we asked ChatGPT and Google AI Overviews about drysuit brands, Level Six appeared in three of the five answers and O'Neill in none.
Who do people search for more?
O'Neill, about 631 searches for every 1 for Level Six
Who does AI mention more?
Level Six, mentioned in 3 of 5 answers, O'Neill in 0
Who does AI recommend more?
Level Six, the only one of the two named
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Top drysuit brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Level Six was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. O'Neill did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Kokatat3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
DUI3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Level Six3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
NRS3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Santi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Scubapro1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- O'Neill0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Crewsaver0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Stohlquist0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about drysuit brands
5 answers
Asked ChatGPT
“Which drysuit brand should I buy?”
Asked ChatGPT
“What are the best drysuit brands?”
Asked ChatGPT
“What's the best drysuit brand for cold water diving?”
Searched Google, AI Overview
“drysuit for diving”
Searched Google, AI Overview
“drysuit for kayaking”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Level Six or O'Neill more popular in search?
This chart shows how often people search Google for Level Six and O'Neill by name. Each line represents a brand's share of searches for all nine drysuit brands we track, month by month, from English-language searches worldwide.
Share of searches by month for O'Neill, Level Six. The figures are in the table below the chart.
View monthly share of searches table
| Month | O'Neill | Scubapro | Kokatat | Crewsaver | DUI | Santi | Stohlquist | Level Six | NRS |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 87.1% | 9.6% | 1.3% | 0.67% | 0.57% | 0.35% | 0.25% | 0.14% | 0.05% |
| Nov 2025 | 89.3% | 8% | 1.1% | 0.47% | 0.39% | 0.39% | 0.18% | 0.12% | 0.02% |
| Dec 2025 | 89.5% | 8.1% | 1.1% | 0.39% | 0.3% | 0.3% | 0.21% | 0.1% | 0.03% |
| Jan 2026 | 89.5% | 8.1% | 1.1% | 0.48% | 0.3% | 0.3% | 0.21% | 0.08% | 0.03% |
| Feb 2026 | 89% | 8% | 1.3% | 0.58% | 0.36% | 0.26% | 0.26% | 0.12% | 0.05% |
| Mar 2026 | 89.3% | 8% | 1.1% | 0.56% | 0.3% | 0.3% | 0.3% | 0.14% | 0.05% |
| Apr 2026 | 87.2% | 9.6% | 1.3% | 0.67% | 0.35% | 0.31% | 0.35% | 0.17% | 0.06% |
| May 2026 | 87.3% | 9.6% | 1.3% | 0.55% | 0.38% | 0.29% | 0.38% | 0.14% | 0.05% |
| Jun 2026 | 87.4% | 9.6% | 1.3% | 0.55% | 0.29% | 0.29% | 0.46% | 0.09% | 0.05% |
| Jul 2026 | 89.6% | 8.1% | 0.88% | 0.46% | 0.24% | 0.21% | 0.39% | 0.08% | 0.04% |
| Aug 2026 | 87.3% | 9.6% | 1.6% | 0.55% | 0.29% | 0.26% | 0.29% | 0.09% | 0.04% |
| Sep 2026 | 87.4% | 9.6% | 1.3% | 0.57% | 0.36% | 0.31% | 0.26% | 0.14% | 0.05% |
How has the Level Six and O'Neill comparison changed over the last 12 months?
3 findings
- O'Neill was ahead of Level Six in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Level Six’s share of searches among drysuit brands worldwide held steady at 0.14%, and its estimated monthly branded searches held steady at 390.
- Across the 12 months ending September 2026, O'Neill’s share of searches among drysuit brands worldwide moved from 87.1% to 87.4%, and its estimated monthly branded searches held steady at 246K.
How did search popularity change for drysuit brands worldwide in September 2026?
0 changes
Neither Level Six nor O'Neill moved beyond provider rounding among drysuit brands in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Level Six’s and O'Neill’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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