Brandwave

How popular isO'Neill in search?

In August 2026, there were an estimated 304K branded searches for O'Neill worldwide which is up 22.3% over the last 11 months. O'Neill holds 20.6% estimated Share of Search among rash vests worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Billabong37.2%
  2. Rip Curl24.9%
  3. O'Neill20.6%
  4. Quiksilver16.6%
  5. Xcel0.67%
  6. Hurley0.07%
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Where does O'Neill compete?

O'Neill is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Rash vests3rd of 620.6%Shown below
Wetsuit brands3rd of 520.7%Show ranking
Wetsuit accessory brands2nd of 629.6%Show ranking

Which rash vests compete with O'Neill?

O'Neill against rash vests worldwide, by month

Share of Search by month for Billabong, Rip Curl, O'Neill, Quiksilver. The figures are in the table below the chart.

View monthly share of search table
MonthBillabongRip CurlO'NeillQuiksilverXcelHurley
Oct 202534%27.8%18.7%18.6%0.91%0.07%
Nov 202535.1%28.7%19.4%15.7%0.95%0.06%
Dec 202534%27.8%18.8%18.6%0.75%0.05%
Jan 202634.1%27.9%18.8%18.6%0.61%0.05%
Feb 202637.2%24.9%20.5%16.6%0.67%0.07%
Mar 202637.2%24.9%20.6%16.6%0.67%0.06%
Apr 202638.6%25.8%17.5%17.3%0.85%0.06%
May 202637.1%24.8%20.5%16.6%0.82%0.07%
Jun 202637.2%24.9%20.6%16.6%0.67%0.07%
Jul 202635.6%23.8%24%15.9%0.64%0.06%
Aug 202637.2%24.9%20.6%16.6%0.67%0.07%
Sep 2026——————

  1. 1.Billabong

    37.2%

    Held 1st. 550K estimated branded searches, 0% vs prior month. Share +1.6 points.

  2. 2.Rip Curl

    24.9%

    Moved from 3rd to 2nd. 368K estimated branded searches, 0% vs prior month. Share +1.1 points.

  3. 3.O'Neill

    20.6%

    Moved from 2nd to 3rd. 304K estimated branded searches, -18.1% vs prior month. Share -3.4 points.

  4. 4.Quiksilver

    16.6%

    Held 4th. 246K estimated branded searches, 0% vs prior month. Share +0.7 points.

  5. 5.Xcel

    0.67%

    Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Hurley

    0.07%

    Held 6th. 1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between O'Neill and its closest rivals

How has branded search demand for O'Neill changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for O'Neill worldwide rose from 248K to 304K.
  • Across the 11 months ending August 2026, O'Neill’s estimated Share of Search among rash vests worldwide increased from 18.7% to 20.6%.
  • Across the 11 months ending August 2026, O'Neill’s estimated Share of Search among rash vests worldwide peaked at 24% in July 2026 and was lowest at 17.5% in April 2026.

How did search popularity change for rash vests worldwide in August 2026?

  1. In August 2026, Rip Curl overtook O'Neill to rank 2nd among rash vests worldwide, at 24.9%.

  2. In August 2026, Billabong gained estimated Share of Search among rash vests worldwide, from 35.6% to 37.2%.

  3. In August 2026, Quiksilver gained estimated Share of Search among rash vests worldwide, from 15.9% to 16.6%.

  4. In August 2026, O'Neill lost estimated Share of Search among rash vests worldwide, from 24% to 20.6%.

  5. Estimated monthly branded searches for Hurley worldwide rose 13.6% over 11 measured months, from 880 to 1K in August 2026.

  6. Estimated monthly branded searches for Xcel worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.

How is O'Neill measured?

Brandwave collects information about searches that people make online using O'Neill’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • o neill
  • oneill surf

Do you work for O'Neill? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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