O'Neill vs Santi:Which is more popular?
In September 2026, O'Neill had more branded searches than Santi among drysuit brands worldwide. O'Neill had about 246,000 branded searches, while Santi had 880. O'Neill made up 87.4% of all drysuit brand searches we track, and Santi accounted for 0.31%. When we asked ChatGPT and Google AI Overviews about drysuit brands, Santi appeared in two of the five answers and O'Neill in none.
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Top drysuit brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Santi was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. O'Neill did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Kokatat3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
DUI3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Level Six3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
NRS3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Santi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Scubapro1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
O'Neill0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Crewsaver0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Stohlquist0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about drysuit brands
5 answers
Asked ChatGPT
“Which drysuit brand should I buy?”
Asked ChatGPT
“What are the best drysuit brands?”
Asked ChatGPT
“What's the best drysuit brand for cold water diving?”
Searched Google, AI Overview
“drysuit for diving”
Searched Google, AI Overview
“drysuit for kayaking”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is O'Neill or Santi more popular in search?
This chart shows how often people search Google for O'Neill and Santi by name. Each line represents a brand's share of searches for all nine drysuit brands we track, month by month, from English-language searches worldwide.
Share of searches by month for O'Neill, Santi. The figures are in the table below the chart.
View monthly share of searches table
| Month | O'Neill | Scubapro | Kokatat | Crewsaver | DUI | Santi | Stohlquist | Level Six | NRS |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 87.1% | 9.6% | 1.3% | 0.67% | 0.57% | 0.35% | 0.25% | 0.14% | 0.05% |
| Nov 2025 | 89.3% | 8% | 1.1% | 0.47% | 0.39% | 0.39% | 0.18% | 0.12% | 0.02% |
| Dec 2025 | 89.5% | 8.1% | 1.1% | 0.39% | 0.3% | 0.3% | 0.21% | 0.1% | 0.03% |
| Jan 2026 | 89.5% | 8.1% | 1.1% | 0.48% | 0.3% | 0.3% | 0.21% | 0.08% | 0.03% |
| Feb 2026 | 89% | 8% | 1.3% | 0.58% | 0.36% | 0.26% | 0.26% | 0.12% | 0.05% |
| Mar 2026 | 89.3% | 8% | 1.1% | 0.56% | 0.3% | 0.3% | 0.3% | 0.14% | 0.05% |
| Apr 2026 | 87.2% | 9.6% | 1.3% | 0.67% | 0.35% | 0.31% | 0.35% | 0.17% | 0.06% |
| May 2026 | 87.3% | 9.6% | 1.3% | 0.55% | 0.38% | 0.29% | 0.38% | 0.14% | 0.05% |
| Jun 2026 | 87.4% | 9.6% | 1.3% | 0.55% | 0.29% | 0.29% | 0.46% | 0.09% | 0.05% |
| Jul 2026 | 89.6% | 8.1% | 0.88% | 0.46% | 0.24% | 0.21% | 0.39% | 0.08% | 0.04% |
| Aug 2026 | 87.3% | 9.6% | 1.6% | 0.55% | 0.29% | 0.26% | 0.29% | 0.09% | 0.04% |
| Sep 2026 | 87.4% | 9.6% | 1.3% | 0.57% | 0.36% | 0.31% | 0.26% | 0.14% | 0.05% |
How has the O'Neill and Santi comparison changed over the last 12 months?
3 findings
- O'Neill was ahead of Santi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, O'Neill’s share of searches among drysuit brands worldwide moved from 87.1% to 87.4%, and its estimated monthly branded searches held steady at 246K.
- Across the 12 months ending September 2026, Santi’s share of searches among drysuit brands worldwide moved from 0.35% to 0.31%, and its estimated monthly branded searches moved from 1K to 880.
How did search popularity change for drysuit brands worldwide in September 2026?
1 change
In September 2026, Santi rose from 7th to 6th among drysuit brands worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using O'Neill’s and Santi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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