Brandwave

How popular isDUI?

In September 2026, people searched for DUI by name about 1,000 times worldwide, a 37.5% decrease from the previous year. These searches made up 0.36% of all global drysuit brand searches, placing DUI fifth out of nine brands. When we asked both ChatGPT and Google AI Overviews about drysuit brands, DUI appeared in three of the five answers and was the fourth most recommended of the nine.

Search and AI answers in September 2026

DUI is the fifth most searched of 9 competitors and the fourth most recommended in AI answers.

  1. O'NeillShare of searches 87.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. ScubaproShare of searches 9.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
  3. KokatatShare of searches 1.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  4. CrewsaverShare of searches 0.57%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. DUIShare of searches 0.36%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

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Top drysuit brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, DUI was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. DUI is the fourth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kokatat1st
  2. NRS2nd
  3. Santi3rd
  4. DUI4th
  5. Level Six5th
  6. O'Neill–
  7. Scubapro–
  8. Crewsaver–
  9. Stohlquist–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kokatat3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DUI3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Level Six3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • NRS3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Santi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Scubapro1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • O'Neill0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Crewsaver0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stohlquist0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about drysuit brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which drysuit brands compete with DUI?

DUI against drysuit brands worldwide, by month

Share of searches by month for O'Neill, Scubapro, DUI. The figures are in the table below the chart.

View monthly share of searches table
MonthO'NeillScubaproKokatatCrewsaverDUISantiStohlquistLevel SixNRS
Oct 202587.1%9.6%1.3%0.67%0.57%0.35%0.25%0.14%0.05%
Nov 202589.3%8%1.1%0.47%0.39%0.39%0.18%0.12%0.02%
Dec 202589.5%8.1%1.1%0.39%0.3%0.3%0.21%0.1%0.03%
Jan 202689.5%8.1%1.1%0.48%0.3%0.3%0.21%0.08%0.03%
Feb 202689%8%1.3%0.58%0.36%0.26%0.26%0.12%0.05%
Mar 202689.3%8%1.1%0.56%0.3%0.3%0.3%0.14%0.05%
Apr 202687.2%9.6%1.3%0.67%0.35%0.31%0.35%0.17%0.06%
May 202687.3%9.6%1.3%0.55%0.38%0.29%0.38%0.14%0.05%
Jun 202687.4%9.6%1.3%0.55%0.29%0.29%0.46%0.09%0.05%
Jul 202689.6%8.1%0.88%0.46%0.24%0.21%0.39%0.08%0.04%
Aug 202687.3%9.6%1.6%0.55%0.29%0.26%0.29%0.09%0.04%
Sep 202687.4%9.6%1.3%0.57%0.36%0.31%0.26%0.14%0.05%

  1. 1.O'Neill

    87.4%

    Held 1st. 246K estimated branded searches, -18.3% vs prior month. Share +0.1 points.

  2. 2.Scubapro

    9.6%

    Held 2nd. 27.1K estimated branded searches, -18.1% vs prior month. Share 0 points.

  3. 3.Kokatat

    1.3%

    Held 3rd. 3.6K estimated branded searches, -33.3% vs prior month. Share -0.3 points.

  4. 4.Crewsaver

    0.57%

    Held 4th. 1.6K estimated branded searches, -15.8% vs prior month. Share 0 points.

  5. 5.DUI

    0.36%

    Held 5th. 1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Santi

    0.31%

    Moved from 7th to 6th. 880 estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Stohlquist

    0.26%

    Moved from 6th to 7th. 720 estimated branded searches, -28% vs prior month. Share 0 points.

  8. 8.Level Six

    0.14%

    Held 8th. 390 estimated branded searches, +21.9% vs prior month. Share 0 points.

  9. 9.NRS

    0.05%

    Held 9th. 140 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between DUI and its closest rivals

Every comparison with DUI

8 comparisons

How has branded search demand for DUI changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for DUI worldwide fell from 1.6K to 1K.
  • Across the 12 months ending September 2026, DUI’s share of searches among drysuit brands worldwide held steady, from 0.57% to 0.36%.

How did search popularity change for drysuit brands worldwide in September 2026?

4 changes

  1. In September 2026, Santi rose from 7th to 6th among drysuit brands worldwide.

  2. In September 2026, Stohlquist fell from 6th to 7th among drysuit brands worldwide.

  3. Estimated monthly branded searches for DUI worldwide fell 37.5% over 12 measured months, from 1.6K to 1K in September 2026.

  4. Estimated monthly branded searches for Crewsaver worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

How are DUI’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using DUI’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • dui drysuit

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How the Brand Demand Index is measured

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