DUI vs Scubapro:Which is more popular?
In September 2026, Scubapro had more branded searches than DUI among drysuit brands worldwide. Scubapro had about 27,100 branded searches, while DUI had 1,000. Scubapro made up 9.6% of all drysuit brand searches we track, and DUI accounted for 0.36%. When we asked ChatGPT and Google AI Overviews about drysuit brands, DUI appeared in three of the five answers and Scubapro in one. DUI was mentioned before Scubapro in every answer that named either.
Who do people search for more?
Scubapro, about 27 searches for every 1 for DUI
Who does AI mention more?
DUI, mentioned in 3 of 5 answers, Scubapro in 1
Who does AI recommend more?
DUI, named ahead of Scubapro in 3 of 3 answers
Follow DUI vs Scubapro and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top drysuit brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, DUI was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Scubapro was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. DUI was listed before Scubapro in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Kokatat3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- DUI3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Level Six3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
NRS3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Santi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Scubapro1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
O'Neill0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Crewsaver0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Stohlquist0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about drysuit brands
5 answers
Asked ChatGPT
“Which drysuit brand should I buy?”
Asked ChatGPT
“What are the best drysuit brands?”
Asked ChatGPT
“What's the best drysuit brand for cold water diving?”
Searched Google, AI Overview
“drysuit for diving”
Searched Google, AI Overview
“drysuit for kayaking”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is DUI or Scubapro more popular in search?
This chart shows how often people search Google for DUI and Scubapro by name. Each line represents a brand's share of searches for all nine drysuit brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Scubapro, DUI. The figures are in the table below the chart.
View monthly share of searches table
| Month | O'Neill | Scubapro | Kokatat | Crewsaver | DUI | Santi | Stohlquist | Level Six | NRS |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 87.1% | 9.6% | 1.3% | 0.67% | 0.57% | 0.35% | 0.25% | 0.14% | 0.05% |
| Nov 2025 | 89.3% | 8% | 1.1% | 0.47% | 0.39% | 0.39% | 0.18% | 0.12% | 0.02% |
| Dec 2025 | 89.5% | 8.1% | 1.1% | 0.39% | 0.3% | 0.3% | 0.21% | 0.1% | 0.03% |
| Jan 2026 | 89.5% | 8.1% | 1.1% | 0.48% | 0.3% | 0.3% | 0.21% | 0.08% | 0.03% |
| Feb 2026 | 89% | 8% | 1.3% | 0.58% | 0.36% | 0.26% | 0.26% | 0.12% | 0.05% |
| Mar 2026 | 89.3% | 8% | 1.1% | 0.56% | 0.3% | 0.3% | 0.3% | 0.14% | 0.05% |
| Apr 2026 | 87.2% | 9.6% | 1.3% | 0.67% | 0.35% | 0.31% | 0.35% | 0.17% | 0.06% |
| May 2026 | 87.3% | 9.6% | 1.3% | 0.55% | 0.38% | 0.29% | 0.38% | 0.14% | 0.05% |
| Jun 2026 | 87.4% | 9.6% | 1.3% | 0.55% | 0.29% | 0.29% | 0.46% | 0.09% | 0.05% |
| Jul 2026 | 89.6% | 8.1% | 0.88% | 0.46% | 0.24% | 0.21% | 0.39% | 0.08% | 0.04% |
| Aug 2026 | 87.3% | 9.6% | 1.6% | 0.55% | 0.29% | 0.26% | 0.29% | 0.09% | 0.04% |
| Sep 2026 | 87.4% | 9.6% | 1.3% | 0.57% | 0.36% | 0.31% | 0.26% | 0.14% | 0.05% |
How has the DUI and Scubapro comparison changed over the last 12 months?
3 findings
- Scubapro was ahead of DUI in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DUI’s share of searches among drysuit brands worldwide moved from 0.57% to 0.36%, and its estimated monthly branded searches moved from 1.6K to 1K.
- Across the 12 months ending September 2026, Scubapro’s share of searches among drysuit brands worldwide held steady at 9.6%, and its estimated monthly branded searches held steady at 27.1K.
How did search popularity change for drysuit brands worldwide in September 2026?
1 change
Estimated monthly branded searches for DUI worldwide fell 37.5% over 12 measured months, from 1.6K to 1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using DUI’s and Scubapro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among drysuit brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.