Brandwave

DUI vs Stohlquist:Which is more popular?

In September 2026, DUI had more branded searches than Stohlquist among drysuit brands worldwide. DUI had about 1,000 branded searches, while Stohlquist had 720. DUI made up 0.36% of all drysuit brand searches we track, and Stohlquist accounted for 0.26%. When we asked ChatGPT and Google AI Overviews about drysuit brands, DUI appeared in three of the five answers and Stohlquist in none.

Among drysuit brands worldwide in September 2026

Who do people search for more?

DUI, about 39% more searches than Stohlquist

DUI 1K searchesStohlquist 720 searches

Who does AI mention more?

DUI, mentioned in 3 of 5 answers, Stohlquist in 0

DUI in 3 of 5Stohlquist in 0 of 5

Who does AI recommend more?

DUI, the only one of the two named

DUI first in 3Stohlquist never named

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Top drysuit brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, DUI was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Stohlquist did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kokatat1st
  2. NRS2nd
  3. Santi3rd
  4. DUI4th
  5. Level Six5th
  6. O'Neill–
  7. Scubapro–
  8. Crewsaver–
  9. Stohlquist–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kokatat3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DUI3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Level Six3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • NRS3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Santi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Scubapro1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • O'Neill0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Crewsaver0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stohlquist0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about drysuit brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is DUI or Stohlquist more popular in search?

This chart shows how often people search Google for DUI and Stohlquist by name. Each line represents a brand's share of searches for all nine drysuit brands we track, month by month, from English-language searches worldwide.

DUI and Stohlquist among drysuit brands worldwide, by month

Share of searches by month for DUI, Stohlquist. The figures are in the table below the chart.

View monthly share of searches table
MonthO'NeillScubaproKokatatCrewsaverDUISantiStohlquistLevel SixNRS
Oct 202587.1%9.6%1.3%0.67%0.57%0.35%0.25%0.14%0.05%
Nov 202589.3%8%1.1%0.47%0.39%0.39%0.18%0.12%0.02%
Dec 202589.5%8.1%1.1%0.39%0.3%0.3%0.21%0.1%0.03%
Jan 202689.5%8.1%1.1%0.48%0.3%0.3%0.21%0.08%0.03%
Feb 202689%8%1.3%0.58%0.36%0.26%0.26%0.12%0.05%
Mar 202689.3%8%1.1%0.56%0.3%0.3%0.3%0.14%0.05%
Apr 202687.2%9.6%1.3%0.67%0.35%0.31%0.35%0.17%0.06%
May 202687.3%9.6%1.3%0.55%0.38%0.29%0.38%0.14%0.05%
Jun 202687.4%9.6%1.3%0.55%0.29%0.29%0.46%0.09%0.05%
Jul 202689.6%8.1%0.88%0.46%0.24%0.21%0.39%0.08%0.04%
Aug 202687.3%9.6%1.6%0.55%0.29%0.26%0.29%0.09%0.04%
Sep 202687.4%9.6%1.3%0.57%0.36%0.31%0.26%0.14%0.05%

How has the DUI and Stohlquist comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Stohlquist took it in June 2026, DUI took it in September 2026.
  • Across the 12 months ending September 2026, DUI’s share of searches among drysuit brands worldwide moved from 0.57% to 0.36%, and its estimated monthly branded searches moved from 1.6K to 1K.
  • Across the 12 months ending September 2026, Stohlquist’s share of searches among drysuit brands worldwide moved from 0.25% to 0.26%, and its estimated monthly branded searches held steady at 720.

How did search popularity change for drysuit brands worldwide in September 2026?

2 changes

  1. In September 2026, Stohlquist fell from 6th to 7th among drysuit brands worldwide.

  2. Estimated monthly branded searches for DUI worldwide fell 37.5% over 12 measured months, from 1.6K to 1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using DUI’s and Stohlquist’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DUI

1 branded search term

  • dui drysuit

Stohlquist

1 branded search term

  • stohlquist

How the Brand Demand Index is measured

Other head-to-heads among drysuit brands

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