Brandwave

Baggu vs Lululemon:Which is more popular?

In September 2026, Baggu had more branded searches than Lululemon among tote bag brands worldwide. Baggu had about 368,000 branded searches, while Lululemon had 14,800. Baggu made up 28.5% of all tote bag brand searches we track, and Lululemon accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about tote bag brands, Baggu appeared in three of the five answers and Lululemon in none.

Among tote bag brands worldwide in September 2026

Who do people search for more?

Baggu, about 25 searches for every 1 for Lululemon

Baggu 368K searchesLululemon 14.8K searches

Who does AI mention more?

Baggu, mentioned in 3 of 5 answers, Lululemon in 0

Baggu in 3 of 5Lululemon in 0 of 5

Who does AI recommend more?

Baggu, the only one of the two named

Baggu first in 3Lululemon never named

Follow Baggu vs Lululemon and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top tote bag brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Baggu was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Lululemon did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. L.L.Bean1st
  2. Longchamp2nd
  3. Baggu3rd
  4. Marc Jacobs4th
  5. Cuyana5th
  6. Kate Spade6th
  7. Tory Burch7th
  8. Dagne Dover8th
  9. Goyard9th
  10. +1 more
  11. Lululemon–
  12. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Baggu3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Marc Jacobs3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • L.L.Bean3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cuyana3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Longchamp2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dagne Dover2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Goyard1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tory Burch1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kate Spade1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lululemon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about tote bag brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is Baggu or Lululemon more popular in search?

This chart shows how often people search Google for Baggu and Lululemon by name. Each line represents a brand's share of searches for all 13 tote bag brands we track, month by month, from English-language searches worldwide.

Baggu and Lululemon among tote bag brands worldwide, by month

Share of searches by month for Baggu, Lululemon. The figures are in the table below the chart.

View monthly share of searches table
MonthBagguLongchampCoachMarc JacobsGoyardL.L.BeanTory BurchKate SpadeLululemonLo & SonsMichael KorsCuyanaDagne Dover
Oct 202523.4%16.3%15.6%22.7%8.6%4.7%3.8%1.2%0.94%0.77%0.63%0.94%0.51%
Nov 202527.7%18%12.4%19.7%10.2%5.6%1.4%1.4%1.1%1.1%0.75%0.5%0.27%
Dec 202523.4%18.5%15.6%21.4%8.6%4.7%1.7%1.1%1.1%0.94%0.77%1.1%0.94%
Jan 202628.2%18.3%15.4%18.3%8.4%4.6%1.7%1.1%1.4%0.93%0.76%0.51%0.41%
Feb 202632.2%17.1%14.5%17.1%7.9%4.3%1.6%1.1%1.3%1.1%1.1%0.47%0.25%
Mar 202633.4%14.5%14.9%17.7%8.2%5.5%1.3%1.1%1.1%0.9%0.6%0.49%0.22%
Apr 202629.5%15.7%13.2%18.1%8.8%8.8%1.5%1.2%0.97%0.97%0.65%0.43%0.23%
May 202631.4%13.6%11.5%19.2%9.4%9.4%1.3%1.3%0.84%0.84%0.56%0.46%0.25%
Jun 202628.9%15.3%12.9%17.7%10.6%8.6%1.4%1.2%1.2%0.78%0.64%0.52%0.23%
Jul 202627.3%15.5%18.2%13.7%10%10%1.3%0.9%1.1%0.73%0.6%0.49%0.18%
Aug 202629.3%18.9%19.6%12%8.8%5.9%1.4%0.96%1.2%0.64%0.64%0.53%0.19%
Sep 202628.5%18.5%15.5%14.3%10.4%7%1.4%1.1%1.1%0.77%0.63%0.51%0.19%

Lululemon sells other things too, so only its searches that name this product count here, like “lululemon tote”.

How has the Baggu and Lululemon comparison changed over the last 12 months?

3 findings
  • Baggu was ahead of Lululemon in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Baggu’s share of searches among tote bag brands worldwide moved from 23.4% to 28.5%, and its estimated monthly branded searches moved from 301K to 368K.
  • Across the 12 months ending September 2026, Lululemon’s share of searches among tote bag brands worldwide moved from 0.94% to 1.1%, and its estimated monthly branded searches moved from 12.1K to 14.8K.

How did search popularity change for tote bag brands worldwide in September 2026?

2 changes

  1. In September 2026, Baggu lost share of searches among tote bag brands worldwide, from 29.3% to 28.5%.

  2. In September 2026, Lululemon fell from 8th to 9th among tote bag brands worldwide.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Baggu’s and Lululemon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Baggu

1 branded search term

  • baggu

Lululemon

1 branded search term

  • lululemon tote

How the Brand Demand Index is measured

Other head-to-heads among tote bag brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free