Brandwave

Beyond Yoga vs Stax:Which is more popular?

In September 2026, Beyond Yoga had more branded searches than Stax among activewear brands worldwide. Beyond Yoga had about 201,000 branded searches, while Stax had 90,500. Beyond Yoga made up 0.3% of all activewear brand searches we track, and Stax accounted for 0.14%. When we asked ChatGPT and Google AI Overviews about activewear brands, Beyond Yoga appeared in three of the five answers and Stax in none.

Among activewear brands worldwide in September 2026

Who do people search for more?

Beyond Yoga, about 2 searches for every 1 for Stax

Beyond Yoga 201K searchesStax 90.5K searches

Who does AI mention more?

Beyond Yoga, mentioned in 3 of 5 answers, Stax in 0

Beyond Yoga in 3 of 5Stax in 0 of 5

Who does AI recommend more?

Beyond Yoga, the only one of the two named

Beyond Yoga first in 3Stax never named

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Top activewear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Beyond Yoga was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Stax did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lululemon1st
  2. Nike2nd
  3. Alo Yoga3rd
  4. Athleta4th
  5. Vuori5th
  6. Adidas6th
  7. Under Armour7th
  8. Gymshark8th
  9. Beyond Yoga9th
  10. +3 more
  11. Stax–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lululemon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Alo Yoga5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Athleta5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nike3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gymshark3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Under Armour3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Vuori3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Beyond Yoga3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adidas2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Stax0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about activewear brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Beyond Yoga or Stax more popular in search?

This chart shows how often people search Google for Beyond Yoga and Stax by name. Each line represents a brand's share of searches for all 13 activewear brands we track, month by month, from English-language searches worldwide.

Beyond Yoga and Stax among activewear brands worldwide, by month

Share of searches by month for Beyond Yoga, Stax. The figures are in the table below the chart.

View monthly share of searches table
MonthNikeAdidasLululemonGymsharkUnder ArmourVuoriAlo YogaAthletaSET ACTIVEBeyond YogaCRZ YOGALorna JaneStax
Oct 202532.3%32.5%19%4.8%5.7%1.5%1.9%1.1%0.23%0.23%0.15%0.28%0.23%
Nov 202531.5%30.5%19.1%8.6%4.7%1.8%1.6%1.1%0.23%0.23%0.15%0.23%0.19%
Dec 202531.1%29.8%22.2%5.5%5.4%2.1%1.6%1.3%0.22%0.22%0.15%0.22%0.15%
Jan 202636%29%17.9%5.5%5.4%1.7%1.9%1.3%0.33%0.32%0.22%0.26%0.18%
Feb 202634.4%32.8%16.7%5.2%5%1.6%1.7%1.2%0.37%0.25%0.25%0.25%0.17%
Mar 202635.5%34.6%14%5.2%5.1%1.6%1.5%1.3%0.31%0.21%0.25%0.25%0.21%
Apr 202633.5%33.3%16.1%6%4.9%1.9%1.7%1.2%0.44%0.29%0.29%0.29%0.2%
May 202632%36.8%15.4%4.7%4.6%1.8%1.9%1.4%0.42%0.23%0.28%0.34%0.19%
Jun 202632.2%35.5%15.6%5.8%4.7%1.8%1.3%1.4%0.52%0.23%0.23%0.35%0.28%
Jul 202632.4%36.8%15.7%4.8%4.7%1.5%1.4%1.2%0.52%0.23%0.23%0.28%0.19%
Aug 202632.2%36.8%15.4%4.7%4.7%1.8%1.6%1.1%0.63%0.23%0.28%0.28%0.15%
Sep 202634.2%32.7%16.6%5.1%5%2%1.7%1.2%0.55%0.3%0.3%0.25%0.14%

How has the Beyond Yoga and Stax comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Stax took it in June 2026, Beyond Yoga took it in July 2026.
  • Across the 12 months ending September 2026, Beyond Yoga’s share of searches among activewear brands worldwide moved from 0.23% to 0.3%, and its estimated monthly branded searches moved from 165K to 201K.
  • Across the 12 months ending September 2026, Stax’s share of searches among activewear brands worldwide moved from 0.23% to 0.14%, and its estimated monthly branded searches moved from 165K to 90.5K.

How did search popularity change for activewear brands worldwide in September 2026?

2 changes

  1. In September 2026, Beyond Yoga rose from 12th to 10th among activewear brands worldwide.

  2. Estimated monthly branded searches for Stax worldwide fell 45.2% over 12 measured months, from 165K to 90.5K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Beyond Yoga’s and Stax’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Beyond Yoga

1 branded search term

  • beyond yoga

Stax

1 branded search term

  • stax

How the Brand Demand Index is measured

Other head-to-heads among activewear brands

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