Adidas vs New Balance:Which is more popular by branded search?
In August 2026, Adidas had more branded searches than New Balance among basketball shoe brands worldwide. Adidas was estimated to have 20.4M branded searches compared to New Balance’s 13.6M, and held a 30.5% Share of Search versus New Balance’s 20.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Adidas or New Balance?
Compare the basketball shoe brands players buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Adidas, New Balance. The figures are in the table below the chart.
View monthly share of search table
| Month | Adidas | Nike | New Balance | Puma | Under Armour |
|---|---|---|---|---|---|
| Oct 2025 | 26.7% | 32.8% | 21.9% | 12% | 6.6% |
| Nov 2025 | 28.9% | 35.3% | 19.3% | 10.6% | 5.8% |
| Dec 2025 | 28.6% | 34.9% | 19.1% | 10.5% | 7% |
| Jan 2026 | 25.9% | 38.8% | 17.3% | 11.7% | 6.4% |
| Feb 2026 | 28.2% | 34.6% | 18.8% | 12.7% | 5.7% |
| Mar 2026 | 28.3% | 34.5% | 18.9% | 12.7% | 5.7% |
| Apr 2026 | 26.3% | 32.3% | 21.6% | 14.5% | 5.3% |
| May 2026 | 29.6% | 29.6% | 16.1% | 19.8% | 4.9% |
| Jun 2026 | 32.5% | 32.5% | 17.7% | 11.9% | 5.3% |
| Jul 2026 | 32.5% | 32.5% | 17.7% | 11.9% | 5.3% |
| Aug 2026 | 30.5% | 30.5% | 20.3% | 13.7% | 5% |
| Sep 2026 | — | — | — | — | — |
How has the Adidas and New Balance comparison changed over the last 12 months?
3 findings
- Adidas was ahead of New Balance in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Adidas’ estimated Share of Search among basketball shoe brands worldwide moved from 26.7% to 30.5%, and its estimated monthly branded searches moved from 16.6M to 20.4M.
- Across the 11 months ending August 2026, New Balance’s estimated Share of Search among basketball shoe brands worldwide moved from 21.9% to 20.3%, and its estimated monthly branded searches held steady at 13.6M.
How did search popularity change for basketball shoe brands worldwide in August 2026?
2 changes
In August 2026, New Balance gained estimated Share of Search among basketball shoe brands worldwide, from 17.7% to 20.3%.
In August 2026, Adidas lost estimated Share of Search among basketball shoe brands worldwide, from 32.5% to 30.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Adidas’ and New Balance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adidas
1 branded search term
- adidas
New Balance
1 branded search term
- new balance
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.